AQUA Carpatica, the brand that redefined purity and proved that water has taste, is now launching a new drink: AQUA Carpatica Flavors, a natural sparkling mineral water with fruit juice and agave syrup. And not in any way, but backwards. Because the description on the back of the box is more correct than the commercial category on the front.

According to the sources of AQUA Carpatica, the novelty was released backwards, “because the description on the face does not fully represent us, it even does us a disservice. There is no natural fruit mineral water category in Romania. Legally, AQUA Carpatica Flavors has no placeAhem star sizeât to bAhemuturi rAhemcarbonated corridors, name on the frontyour product So we decided to start at home because it’s better to read the ingredients first. We are proud of them and it is a combination that represents us to our demanding consumer.”

“It’s probably the purest all-natural soda on the market, and yet there’s no category it can legally be classified under.” Valentina Vesler, head of the PR and communications department of AQUA Carpatica.

AQUA Carpatica, known for its extraordinary sourcing and exactingness in selecting the best ingredients for each product in the portfolio, is not the first time to talk about the importance of paying attention to the information on the labels. Since its launch, it has been a brand that has debated the value of nitrates and the veracity of labels. Like any other AQUA Carpatica product, the new drink with carbonated natural mineral water, fruit juice and agave syrup meets the same quality standards, but is classified as a carbonated soft drink, which in our country is associated with juice.

“Any way you look at it, incorrect, false, incomplete labels and mislabeling are harmful. Both products and people are doing a disservice when faulty value judgments are made. And now we are put in the same situation. Cleanliness, exceptional quality and customer care have been our main concern for over 13 years. AQUA Flavors meets all of these product development principles as it contains a minimum of agave syrup and fruit juice fractions. That’s why we distance ourselves from the soda category because it doesn’t represent us.” explains Jean Walvis, founder of AQUA Carpatica.

AQUA Carpatica flavors appeared on the market in four refreshing combinations, in a 330 ml dose: lime and mint, raspberry, strawberry and elderberry, peach and mango.

In recent years, AQUA Carpatica has experienced significant growth, becoming one of the most recognized market leaders.

The development of the portfolio continued, and thus the new line AQUA Carpatica Flavors was presented, a natural mineral water that contains (certified) natural flavors.

AQUA Carpatica Flavors has won the trust of consumers, receiving the distinction of “Voted Product of the Year 2023” in the relevant category.

Voted Product of the Year is an international concept that rewards innovative products, currently operating in 47 countries. In Romania, the “Voted Product of the Year®” brand has been registered by OSIM since 2008, is in its fourteenth edition and is presented by POY Bucharest SRL.

The 2023 market research was conducted online, in 45 categories, by Exact Business Solutions, on a total sample of 8,227 respondents from an urban environment, internet users, aged 18 to 65, representative at the city level.