South African billionaire Elon Musk has threatened to sue the Anti-Defamation League (ADL, which fights against anti-Semitism and racism), which he accuses of defaming his social network “X”, AFP and CNN reported, citing Agerpres.

“To rehabilitate the anti-Semitic name of our platform, it appears we have no choice but to sue the Anti-Defamation League…Oh, the irony!” Elon Musk wrote in a message posted Monday night on X, the new name , which he recently chose for Twitter.

The billionaire accuses ADL of being responsible for the loss of revenue generated by his platform.

“Based on the feedback from advertisers, the ADL appears to be responsible for the loss of most of our revenue,” the billionaire said, adding that “advertisers avoid controversy, so all the ADL needs to destroy our ad revenue is the United States and Europe. makes baseless accusations.”

“This ‘controversy’ forces advertisers to take a ‘pause’, but the pause is permanent until the ADL gives the green light, which they won’t do until we secretly suspend or ban any account they don’t like.” Musk said. .

After he bought Twitter in late October of last year, Tesla’s CEO shook up the platform with massive layoffs — 1,500 employees down from the 8,000 they previously had — until the most recent name change.

Elon Musk admitted that Twitter could “fail”

Despite his accusations against the ADL and other organizations, analysts say advertisers have been put off more by his controversial approach to content moderation and the chaotic launch of new products such as paid user authentication.

In particular, Elon Musk stopped the fight against misinformation about COVID-19 and decided to grant amnesty to many accounts that were previously banned due to repeated violations of the rules against disinformation or harassment.

Tens of thousands of users have returned to the platform, including people whose accounts were suspended due to hostility.

According to several NGOs, the number of homophobic and racist images on the social media platform has increased dramatically.

Late last month, Elon Musk admitted for the first time that his social media platform could collapse “as many predicted.”

“The sad truth is that there are no big ‘social networks’ these days. We may fail as many have predicted, but we will do our best to be at least one,” he wrote on X/Twitter on August 20.