We know him as one of the most important rock musicians of our time. But he has a multifaceted talent: a singer, songwriter, producer, plays several musical instruments, and also distinguished himself as an actor, designer and photographer. Not to mention the style icon title given to him by many. Lenny Kravitz is the archetype of the modern renaissance man. And recently, he has also taken on the role of an ambassador for Jaeger-LeCoultre. Surprise; Not so much, because from a young age he loved watches and especially his father’s chronographs. As he admits: “I feel a strong attraction to Jaeger-LeCoultre. The way she combines such a high level of craftsmanship, design and functionality in her watches touches me deeply.”

From the very beginning of his career, Lenny Kravitz was defiantly original, always going his own way and was absolute and unwavering in his artistic vision. In fact, his creative philosophy is very close to that of Jaeger-LeCoultre, so their collaboration was very natural. He explains that “the most important thing for a creator is to open up their voice, understand what they stand for, and stay true to their vision, but always stay open to new ways of thinking.”

One of Lenny’s favorite watches – Reverso. He even wore the Reverso when he sang at the 2023 Oscars. As surprising as this choice may seem to some, the fact that it’s an instantly recognizable iconic watch is perfect for someone whose innate sense of style has been awarded fashion. Icon Award from the Council of Fashion Designers of America (CFDA) last year.

“In addition to the use of a watch, its style, its appearance and how it fits on the wrist is very important. You really have to connect with it, ”the artist comments. “Jaeger-LeCoultre watches look like they have always been there, they are an extension of me and their style is absolutely timeless. You can really consider such watches as yours and whenever you want to change your mood, change your aura, they are always suitable. It’s like it becomes one with you.”

Which Watch wears;

The all-new Reverso Tribute Duoface Tourbillon presented this March at Geneva Watches & Wonders. It has a rose gold case and is inspired by the first tourbillon wristwatch, the Reverso Tourbillon, introduced by the Grande Maison thirty years ago. The new watch combines the majestic beauty of the innovative flying tourbillon with the practical dual time zone function. It is powered by the advanced and innovative mechanical movement Jaeger-LeCoultre Calibe 847 with automatic winding, which, despite its high complexity, has a very thin thickness. Thus, the total thickness of the watch is only 9.15 millimeters.

Its flying tourbillon is visible on both sides of the watch, and the second hour, along with a day and night indicator, is displayed on the reverse (on a black dial). The Reverso Tribute Duoface Tourbillon watch is exquisitely hand-decorated by skilled artisans. MThistiers Rare her Jaeger-LeCultre.

Check out Lenny Kravitz and his watch in the video below. This is from Jaeger-LeCoultre’s “Watchmaker of Watchmakers” ad campaign. Also co-starring is Jaeger-LeCoultre Ambassador, actress Anya-Taylor Joy, who wears a rose gold Reverso Duetto watch on her wrist…

More information about Jaeger-LeCoultre Here.

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