Prices hotels for this year summer increases from an average of 30% to 50%, depending on the season and destination faced by Greek and foreign potential travelers, according to major foreign tourist offices but also individual field studies. On the contrary, prices for ferry tickets and, to a certain extent, those airline.

Increased demand from abroad for holidays in Greececoupled with inflation and final supply accommodationleads them rising prices along with the modernization of much of the hotel stock, which is now geared towards travelers from higher income groups. It is characteristic that in some cases, in popular destinations with a particularly limited potential for high-level hosting, prices turn out to be inflated by up to 70% -80%. This growth follows the increase recorded in 2022 and is stronger in free bookings than organized bookings. Agreements signed last autumn by Greek hoteliers with foreign tourist offices for accommodation this summer provide for an increase of 11-13%. However, a large percentage of room capacity remains vacant as hoteliers know from customer behavior in recent years that they can achieve significantly lower rates with bookings made closer to the actual holiday time.

Moreover, even after agreements with Greek hoteliers foreign tour operators, anticipating that they could raise their prices even more due to strong demand, introduced additional increases. Packages to Greece that include a week’s stay will cost British travelers 30% more this year than they did in 2022, according to British consumer group Which?. holiday price comparison site TravelSupermarket.com shows that this increase in prices in Greece is the largest among the six popular destinations, especially among Italy, Spain, Turkey, Portugal and Cyprus.

A three-star hotel in Greece currently averages about $85 per night, a four-star hotel about $140, and a luxury hotel stay averages $325 per night, according to US travel agencies that conducted recent field studies. . But prices can be up to 50% higher in July and August.

The increase confirms the trend recorded in recent years and became more evident in 2022: last year, the turnover of Greek seasonal hotels, that is, those that open only during the summer season, increased by 9.8% to 6.768 billion. the highest category, 4 and 5 stars, saw sales rise 13.1% to 6.65 billion, while the lowest categories, 1 to 3 stars, recorded a 22.3% decline in sales, according to an annual survey by the Institute for Tourism Research and Forecasting. (ITEP) Hellenic Chamber Hotel (XEE).

Market circles believe prices will rise even higher as the main summer season approaches, as occupancy this season, based on existing bookings, is already at historically high levels.

Numbers

30%-50% the average increase in hotel prices depending on the direction and season.

140 dollars per night cost the average American at that time to stay in a four-star hotel.

325 dollars per night the same American will pay if he chooses a luxury hotel.

6.76 The turnover of Greek seasonal hotels, that is, those that open only in the summer season, increased last year by 1 billion euros.

6.65 Sales of 4- and 5-star hotels grew by a billion euros last year.

780 A family of four with a regular car wants 10 euros to take a round trip ferry to Milos.