OUR Microsoft began to offer users a number of updated AI services, including ChatGPTyour search engine bingas well as services cloud. It’s the tech giant’s attempt to close the gap Google.

One of the most important changes is the availability of Bing search results in ChatGPThis chatbot Open AIwhose -initially- answers were limited to information before 2021.

ChatGPT can now pull paid subscriber information from Bing, and will soon free for all usersthe company said in a statement.

The company is also expanding the so-called Plugins for Bingusing the OpenAI model, which allows enterprises easier to deal with consumers in her search engine.

For example, such a tool could help a web surfer looking for dinner ideas with a suggested recipe and ingredients they can then order. Instagram with one click said Youssef MendyMicrosoft’s head of consumer marketing.

“She profound changes in how people will use the Internet“, he said in an interview. Asked if Microsoft could sell plug-in-related ads, Meddy said the company hasn’t gotten around to it yet, but assured that changes “model by which customers are found“.

The Bing updates are part of Microsoft’s efforts to grab a larger share of its pie. $286 billion in search advertising on the Internet.

Like Microsoft, Google recently introduced artificial intelligence updates for search engine extracting information from past data to answer open questions that do not have clear answers on the internet.

Which search engine consumers will ultimately prefer remains unclear as Google has yet to roll out its changes widely. However, ChatGPT’s competitor, the chatbot known as Bard– is available and already contains answers updated with Google search results.

Asked if ChatGPT will replace Microsoft’s Bing now that it includes the latest information, Mendy said the programs offer different experiencebut Microsoft will win either way, since mentions of ChatGPT increase Bing traffic.

In addition, new cloud services allow businesses to create plugins Related Microsoft 365 co-pilotAI assistant for business.

They could — in plain language — ask the AI ​​to book rides or explain legal issues with supplier contracts, Microsoft said, noting that its goal is to allow companies to customize their own co-pilots.

Reuters