News broke last Monday that Jean-Michel Basquiat’s El Gran Espectaculo sold for $67 million at Christies! (see related article Here). Jean-Michel Basquiat is considered one of the most important artists of the 20th century. Unfortunately, he passed away very young, only 27 years old, but left behind a valuable legacy. His creative career spanned from the late 1970s until his death in 1988. His work is provocative and appears raw, while through a bold sense of color and composition, he maintains a delicate balance between seemingly conflicting forces such as control and spontaneity, menace and menace. wisdom, urban iconography and primitivism. Basquiat’s style embodies the values ​​and aspirations of a young international urban culture.

Before starting his career as an artist, he created postcards inspired by the punk movement that he sold on the street and became known for his political-poetic graffiti, which he signed as SAMO. His paintings are usually covered with text and all sorts of codes: words, letters, numbers, pictograms, logos, map symbols, diagrams and other elements, and include multi-panel paintings and single canvases with open frames for canvas boxes, while the surface is thick covered with inscriptions, collages and images.

Little works of art on the wrist

Thanks to Swatch and the Swatch Art Journey, art that is usually reserved for a few connoisseurs with willpower is becoming democratic. Famous paintings by leading artists, which can only be admired in museums, are now worn on our wrist and follow us everywhere.

In March, seven Swatch watches were released in collaboration with four of the world’s leading museums (see below). Here). But we were promised that we would see more in May. So now Swatch presents three more small works of art inspired by the work of Jean-Michel Basquiat.

The Swatch x JEAN-MICHEL BASQUIAT collection is a poignant tribute to the heretical New York artist who dared to transcend the boundaries of traditional art by fostering a critical appreciation of the culture of street art as an art form.

Three watch models and a special set reflect Basquiat’s signature style, filled with colorful images and all sorts of codes. Each watch is a masterpiece in itself and showcases the intricate compositions and intrepid spirit of the artist.

Swatch x JEAN-MICHEL BASQUIAT Set

The Swatch x JEAN-MICHEL BASQUIAT set includes three watches from the Swatch x JEAN-MICHEL BASQUIAT collaboration with distinctive details not found on other watches from the collaboration.

This limited edition set comes in a unique Basquiat-inspired box. A real collectible for any art lover!

In fact, for the photography of the collection, Swatch has fused Basquiat’s art with today’s global skateboarding and BMX culture. Swatch Proteam athletes, professional skateboarder and freestyle world champion Andy Anderson and nine-time BMX world champion Matthias Dandois took to the streets wearing watches from a collection that highlights the synergy between art and sport.

See also related video…

More information about Swatch Here.

Swatch Group Greece (tel.: 210-9565656)