Over the years, the approach to the roof has changed significantly. Now it’s not just about protection, but aesthetics or longevity play a significant role in the decision. You probably didn’t think that economic and social evolution around the world can also be seen in the types, models and colors of roofs used. They have continuously evolved, having as the main driving forces changes in construction technology, climatic conditions and meteorological phenomena, the migration process of the population, increased access to finance that has allowed to restore and develop housing and, obviously, changes and improvements in the architectural style that imposes increasingly complex requirements to quality and aesthetics.

This evolution has happened over time, and metal roofing systems have adapted best to change and responded best to new needs.

Professionals fromInternational group “Bravo”. they have observed and facilitated this entire evolution during the company’s two decades of existence. Originally known as Bravo International, the company started as a small distribution company and today has become a multinational company with companies in 4 countries, representative offices in 7 countries and a presence in 22 markets across Europe. Yes, Romania also has its own multinational companies. AND International group “Bravo”. is one of them.

From local to international

International group “Bravo”. was founded in 2001 as a company for the distribution and installation of metal tiles. The first and most important step since the beginning of the company’s 20-year history was the introduction of metal tiles into the “do-it-yourself” (DIY – n.r.) trade network. Until now, DIY chains have never sold this type of product.

In 2005, the first factory was born, and by 2009 International group “Bravo”. managed to position itself as a market leader in Romania. However, the then economic crisis affected the construction market, and then the company’s management decided to follow a different business model. He signed the first international contract with one of the largest chains of DIY stores in Europe, which allowed him to gain access not only to the retailer’s network in Romania, but also to other markets.

“The first ZNO was in the Czech Republic. First, we got a small test space. There was a reluctance towards Romanian companies and, furthermore, there was no experience for DIYers with these products. To the surprise of the DIY partners, the test was successful. European expansion followed from the Czech Republic to Austria, then to Germany, Switzerland, Sweden, Holland and Luxembourg. In 2011, since we already had a strong business in the region, it was decided to create a subsidiary in the Czech Republic, which first served as a logistics platform, then production was opened there.

The year 2013 became an important support for the continuation of international development through the entry into the company of an Austrian investment fund. The management of the entire business remained the responsibility of Adrian Minutze, the founder and CEO International group “Bravo”. and his team.

“Today we are represented in 22 European countries and have 3 factories: the factory in Fundulea on the A2 motorway, the factory in Bremburg (Germany) and the factory in Ivančice, Brno, Czech Republic,” explained Rezvan Diaconu, the group’s marketing director. International group “Bravo”..

In Romania, 2009 was an important step, when the company invested in the construction of a new factory equipped with the most modern production equipment.

“Selected Finnish technology, recognized worldwide for reliability and quality,” said Oana Enake, Managing Director Bravo International Group – Romania.

Every year, the company invested in the development of production capacity, reaching 12,000 square meters and 37 production lines in Romania alone in 2022.

Also last year, a system of photovoltaic panels was put into operation at Fundula, an investment from own funds. Thus, in March of this year, the factory’s electricity consumption was covered by renewable resources by more than 50%, and the surplus was transferred to the national power grid, which makes the company a prosumer.

Premium and affordable roofing solutions

The assortment of tiles produced by Bravo International Group is diverse, according to the preferences of customers – from the affordable “SMART-Cover Solution” to the premium class. BELPROFIL. Rezvan Diakonou, the group’s marketing director, points out that when choosing a roof, the first criterion is emotional, related to aesthetics and brand recognition: you just have to like how it looks, and you only have to hear about the supplier. then you are interested in the specifications.

“In recent years, customer preferences have changed significantly. If in 2015 we had one or two models of metal tiles, with one or two types of decoration and a limited color range, today International group “Bravo”. has 9 models of metal tiles and more than 100 assortments by color, thickness and type of finishing. We have the largest assortment of metal coatings in Romania,” confirms Oana Enake.

How do you prove you are trustworthy?

The penetration of a Romanian company into the European market is not easy. The main struggle was to gain the trust of Western partners.

“The big obstacle was to prove to people outside the country that Romania can be a hope. At that time, Romanian companies did not have a good reputation in Europe, they were not considered capable of ensuring continuity of production, distribution, quality and price. In general, be a reliable partner. We have succeeded and that is why we have covered 22 countries: any business relies on partners who offer security, who do not compromise on quality and who can ensure a high level of partnership. We succeeded,” said Rezvan Diakonou, the group’s marketing director International group “Bravo”..

And the plans of the Romanian company do not end there.

“At the moment, we are participating in an investment project in France, where we are developing a production unit, and in the coming years we want to expand also in Northern Europe, where the company has already left its mark, having taken several steps in this direction. direction is important. There are markets that are more difficult to penetrate, but our goal is to cover the entire continent.

We do not leave Romania without attention either, “it is better to focus on territorial coverage in the field of warehouses of building materials, housing projects and improvement of logistics services. Everything looks good and we will make our presence felt more and more,” concluded Oana Enache.

In addition, the company is preparing to launch a brand dedicated to energy-active roofs – eROCCA – to the Romanian market, to offer a premium and viable solution for consumers who want to generate clean energy or even achieve energy independence.

A natural conclusion

Romania looks beautiful on a European level, on every roof built with the solutions offered by the company International group “Bravo”., and this is an additional reason for pride for each of us. Romania also looks beautiful locally, thanks not only to the aesthetic, but also to the individual solutions offered by the Romanian company, which strives for continuous development during its 22 years of experience.

Bravo International Group in numbers

The company owns three ultra-modern factories (Romania, Germany, the Czech Republic) and 7 representative offices (Austria, Bulgaria, France, Holland, Slovakia, Poland and Hungary), being considered one of the main suppliers at the European level.

International group “Bravo”. serves 22 markets and more than 2,500 points of sale in Europe.

International group “Bravo”. owns a wide portfolio of brands: BELPROFIL – PREMIUM PLUS brand, dedicated to professionals, eROCCA – brand dedicated to energetically active roofs and CLEVER-Cover Solution is a brand dedicated to the DIY segment and building materials warehouses.

The turnover of the Group currently exceeds 100 million euros.

Offer International group “Bravo”. covers all segments – premium, mass market and budget, in two directions: commercial line (metal and plastic products for coating, galvanizing) and professional line (professional solutions for metal coatings intended for construction, repair or rehabilitation projects).

The company develops, manufactures and supplies customized sales concepts, systems and products for the DIY and warehouse market according to the concept of “CLEVER-Cover Solution”- An intelligent solution for partners and clients.

Chronological path of European success

2001 is the year of the beginning of the history of Bravo International.

2002 – appeared BELPROFIL, the first brand of the Romanian company.

2003 – entry into the DIY market for those who like to do their own projects.

2007 – Bravo International begins production at its first own plant.

2009 – the Fundulea factory was modernized and expanded.

2011 – the first subsidiary Bravo International appeared in the Czech Republic.

2015 – production started at the second plant in the Czech Republic.

2016 – Bravo Germany is founded.

2018 – eROCCA, premium brand International group “Bravo”..

2022 – a new subsidiary Bravo France appears in the group.

2023 – the Romanian company is represented in 22 European countries.

Article supported by Bravo International Group