We used to have her “Dynasty”. The one in which Joan Collins called vengeful Alexis Colby she wore large veiled hats, heavy pendants of several carats, sparkling dresses, and anything else that allowed her to flaunt her wealth.

Today we have it “Continuity”. The one in which Shiv Roy (Sarah Snook) the only daughter of a prominent family, she wears a black turtleneck with beige trousers in simple, minimalist lines, clothes not too dissimilar in appearance to the fast-fashion counterparts that most of us wear to the office. A series in which a (not-so) oversized Burberry bag managed to disgust a whole group of people who lost count of the zeros in their bank accounts.

No, the rich didn’t go bankrupt. But in terms of style, wealth now seems to be measured “differently”.

From “normcore” to “invisible wealth”

We’ve moved on to his time “hidden wealth” how the foreign-language press likes to characterize its trend “Invisible Wealth” which are chosen by many “chosen ones”. According to the “starters” of the trend, the conversations around which, in particular, the popular HBO series flared up, the richer, the less you need to show it.

This is certainly not like his ambassadors “quiet luxury” they are stingy with their money. Their simple black turtleneck, which might look like a €20 turtleneck, is probably made from creme de la creme fabrics, costs as much as the average person’s entire wardrobe, and has the label of some luxury house.

So far, this tag and brand are nowhere to be seen. In the world of “invisible wealth” everything is low key and no brand should be written and visible. Somehow h Gwyneth Paltrow can appear in court (for a highly publicized trial…over a ski accident) in clothes prada, except that it was a pair of brown panties from an Italian house in a style that you would see on any woman, and they were more of a concert or even march look than a Hollywood actress look. .

Of course, “hidden wealth” is not born overnight. Suffice it to recall his appearance “normcore” at the beginning of the previous decade, that is, at the time when “You dress like Jerry Seinfeld” and not standing out from the crowd did not make you boring, but an acceptable part of a more “lazy”, but no less stylish fashion.

“Normality”, which … charges

However, this “normality” may not necessarily persist in this particular term to this day. she infiltrated high fashion in dots and took her place in the world of glitz and luxury.

Yes, that is, mostly in the celebrity world. In recent years, there is no brand that has been loved more than balenciaga, counting loyal fans from Kanye West to “enemy” Taylor Swift. If we look at Balenciaga clothes under a microscope, we can see that they are basically what we call wardrobe essentials with less or more curve, giving them a more otherworldly look. However, we are dealing with the deification of minimalism. However, in the online store at home you will find the black turtleneck discussed in this article vs. 1600 euros.

The Kardashian family does not miss the opportunity to show “extra” and more, series Skims her kim kardashian, the piece, which dozens of celebrities have “revealed” in their Instagram stories, consists of lingerie and loungewear, perfectly simple lines, and mostly earthy colors. For example, in the Skims online store and in the bestseller category, you will find a black sleeved bodysuit in 78 euros.

And lest we forget, we live in an era where status cashes in on its products. apple, that is, companies where the technological luxury of products worth hundreds of euros can look like a tiny box of AirPods (regardless of whether there are iPhones in the hands of almost all social strata).

Quiet luxury and “if you know, you know”

However, returning to the elite of “silent luxury”, one cannot say that looking “expensive” is disrespectful. It’s just that its members are only interested in impressing their peers. As a rule, “if you know, you know.” You don’t need a Louis Vuitton bag or a Burberry signature pattern to prove how bloated your wallet is.

To use the earlier example, just as an Apple fanatic can tell at a glance which model of each of your bitten apple accessories, so an insider in the world of luxury can “scan” the fashionable coat of someone as wealthy as he is, precisely because he consumes the products of the same houses, because they are found in the same fashion shows. Simply because it is the same consumer audience. Indeed, in this state wealth and style become a silent nod among the privileged, a mutual confirmation that “we both belong here.”

And then, for everyone else, the narrative is simply advertised differently. Something the need for solace brought by the pandemic and still pervasive in the way we perceive various aspects of our lives, something the revival of the 90s, random but also simple, is returning somehow everywhere, and therefore to the world privileged.

And something even more important: in the age of social media, if something can look “luxury” even if it looks the way it is, something can also look sloppy even if it doesn’t. All sorts of celebrities “communicate” with us with the feeling of opening the “next door”. They don’t have to compete for our attention since they always have it. And this is (also) reflected in their wardrobe.