
In recent years, the global business ecosystem has recognized the circular economy as a self-evident operating model of the economy. Just Go Zero by Polygreen is the first circular economy program in Greece.
The benefits of participating in the Just Go Zero program are manifold. Development criteria are now largely driven by the implementation of environmental sustainability practices, as defined in the European Green Deal, which aims to make the EU economy climate neutral by 2050.
Program “Just go to zero”
Through the Just Go Zero program, businesses incorporate a major environmental opportunity with a multiplier effect into their operations. Opportunity to improve your environmental performance and train your staff, strengthening their capacity for a green transition. Collected waste management results are recorded in regular progress reports as they are measurable, certified and fully traceable through the Just Go Zero app for the first time.
Companies from important sectors of the economy participate in the program to contribute to achieving a sustainable future and provide significant benefits for their company, employees, society and the country’s economy. Five major organizations were among the first to adopt the program and shared their Just Go Zero experiences with us.
Phoebe Panayiotopoulou, Director of Marketing and E-Commerce
Attica Group
Recycling is the need of our time and we all need to be environmentally conscious in all aspects of our lives – in our personal lives and at work. Although we have already done recycling in Attica, with the Polygreen JGZ program, the process becomes more organized. At special recycling stations, materials are collected correctly thanks to their special labeling, and systematic trainings organized by Polygreen for staff ensure the smooth operation of the program and the methodical sorting and promotion of recyclables. The more employees are informed and aware of the importance of the circular economy, the more their joint actions, their environmental awareness and their connection with a company that proves its responsibility towards the environment in practice develop.
Semiramis Paleu, CEO
Diana Shipping Services
Recognizing the responsibility of everyone to change the environment, we announce our substantial and practical mobilization. In this context, we are the first shipping company to implement the Just Go Zero program and we are proud of it. By removing our personal waste bins and replacing them with dedicated waste bins, we have developed a new daily habit that improves our daily work life as well as our quality of life. It’s amazing how quickly we overcame the initial difficulty of changing the habit and adapted to the new situation, and the weekly count of recyclables collected gives us constant motivation to set ever higher goals and keep moving forward. The implementation of our ESG strategy is now participatory.
Krisa Eleftheriou, Head of Sustainability and Stakeholder Engagement
Interamerican
At Interamerican, with a high sense of responsibility towards future generations, for a sustainable planet, we integrate ESG factors into strategy as well as into the company’s operations. Through our participation in the Just Go Zero program, we have implemented comprehensive and reliable solutions for the management of the materials we produce as a result of our activities, but above all, we have educated our employees about the challenges of the circular economy. Our company has a long tradition of organizing awareness-raising events among employees who, with their participation, want to be part of the solution and take an active role. For Just Go Zero, staff reported an 86% satisfaction rating for the program, but also made further suggestions to optimize the recycling process or other related activities.
Olga Stamatiudaki, Director of Corporate Affairs and Sustainability
kvalko
At Qualco Group, our commitment to reducing an organization’s environmental impact is essential. While recycling has been part of our practice for many years, we have “adopted” Polygreen’s innovative proposal to expand recycling in our workplace, ensure proper sorting and collection, and make the circular economy a way of life. The success of the program is mainly based on the active participation of our employees, their training and continuous renewal. They reacted with enthusiasm from the very beginning, discovering how much more materials we can recycle. As a result of the circular economy training, workers now collect cooking oil from their homes, clothes and shoes, electronic devices and light bulbs.
Ilyina Pomaska, Head of PR and Brand Relations
Public
In 2022, Public Group became the first retail company to adopt the Just Go Zero philosophy. In practice, in our flagship store in Syntagma, waste streams are collected by our people in special tanks, separated at the source and disposed of in order to gain a second life. The Just Go Zero platform has allowed us to develop a customized waste collection and recycling plan for our store, as well as monitor our environmental impact in real time. It is very important for all of us that the public become a multiplier of the idea of a circular economy, inspiring employees, customers and partners to become part of the effort to create a world where nothing goes to waste.
www.justgozero.com
Find out more about how your business can also become Just Go Zero.
Source: Kathimerini

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