The concepts of sustainable development and the circular economy are becoming increasingly important as environmental concerns multiply, the climate crisis becomes a reality, and natural resource use reaches depleting levels. To reduce our impact on the environment, a crucial step is to integrate the principles of the circular economy and recycling into our daily lives everywhere, so that through small, “greener” habits, we all contribute to environmental protection and drastic measures. waste reduction.

OUR Coca Cola in Greece (Coca-Cola Tria Epsilon and Coca-Cola Hellas) has been consistently running sustainability and circular economy promotions and awareness campaigns in recent years to support society in becoming more environmentally friendly and contribute to strengthening betting and country recycling.

In this regard, the company is changing the packaging of its products from this year and introducing them new fixed caps on plastic bottles of all juices, soft drinks and beverages in his portfolio. With the new design, each package is fully recyclable, along with the cap, and with this change, Coca-Cola is applying the European directive and relevant Greek law one year ahead of the 2024 deadline. Thus, now 256 million caps remain attached to their packaging, reducing the amount of plastic waste polluting the environment.

At the same time, Coca-Cola, guided by its vision of “For a world without waste” and believing that the right information about environmental protection and recycling can make a decisive contribution to changing the attitude of consumers towards waste, created an educational campaign “Together forever”. Through this special campaign, the company highlights how to properly use and recycle new packaging so that we can all contribute to the recycling cycle and reduce plastic waste. The updated packaging, combined with the corresponding information campaign, is aimed at strengthening the low – in relation to other EU countries – recycling rates in our country.

The use of fixed caps is part of the company’s overall strategy for a more sustainable future. Company initiatives that are part of this strategy include a social platform Wasteless future. Zero Waste Future strengthens circular economy operations and has achieved significant results since its launch in 2018 to date, supporting the collection of a total of 2,200 tons of recyclable materials. The company’s most recent initiative in this area is the introduction of innovative packaging. KeelClip™ for aluminum multi-packs, which began in 2022 in our country and allowed Coca-Cola in Greece to move away from the use of plastic film and thereby help to dramatically reduce plastic waste and increase collection and recycling rates.