Blue for safety, orange for friendliness, red for excitement. Yellow for optimism, gray for calm, purple for creativity. Colors have their own language. They send messages without words, they evoke emotions, they influence our moods and our reactions, they are a whole world in their own right. On the occasion of World Color Day, March 21, CRAFT paints launches new campaigntalk to me in color”, which focuses on the mental well-being of the home and the connection of colors with our psychological mood, as relevant studies have shown.

Because blue may be the most popular color in the entire world, but there are so many different colors and shades that take their place in our space, depending on what we want it to inspire. 24 new shades from the “Talk to Me with Color” campaign and Color trend magazine they have been designed for everyone who wants to get in closer and more honest contact with their feelings. Color is present in difficult and pleasant moments, in the joys and ups and downs of everyday life, in people’s relationships. When we speak in color, we speak honestly, we convey the true side of ourselves. The new KRAFT Paints palette transforms our space, encouraging and strengthening our mental well-being. What’s more, 86% of consumers consider a home to be particularly important to achieving this goal.

Architectural colors on walls help us express our personal style, be creative, show people a different side of ourselves. Choosing between 24 new KRAFT color shades for your space, we choose mood and emotion. We tell our own story, build our world from scratch, and speak with color.