“Sometimes they choose movies where they know it’s a moment that can be used as a GIF.” said Nate Jones Vulture for her films A24. Really, find me an “alternative initiated cinephile” who resists being mentioned on the internet in any way. Florence Pio with floral wreath “Midsummer” back in 2019 and I will give you “bulging eyes” from “All” (actually from the official production of the film studio). For those of you who once followed his entire social media page that Seagull had from “Lighthouse” from Robert Eggers, you rightfully deserve them sausage sticks from this year’s Oscar-winning film.

Film studio with a name reminiscent of highway – because he was indeed baptized by the road that connects Rome with Teramo – today he enjoys his absolute glory, after “everything” seven Academy Awards with whom he left the award ceremony in Los Angeles for his film Daniel Kwan And Daniel Scheinert, whose title not only described it perfectly, but contained more puns than we could possibly fit in the titles of the articles.

From Harmony Korine in “Moonlight” and at the “Oscars”

A24 counts, of course, I hope a little over ten years on the film market, and putting them aside, only dizziness can characterize her course – even if she never seemed to be chasing “big movies”. The independent film studio was born when three seasoned industry producers, about Daniel Katz, David Fenkel And John Hodges joined their ways under the brand “A24 Films”, with the second word falling out along the way.

The New York-based company, originally a distribution company, began with not the best of omens. “A Look into the Mind of Charles Swan III” (2012) from Roman Coppola, the movie he made “sole» on the A24 with them bill Murray, Charlie Sheen And Jason Schwartzman dressed as cowboys weren’t enough to make a splash in the world of the seventh art.

Soon, of course, there will be a film that will make a first impression on the studio with a director well suited to this “task” Harmony Korin. “Spring Breakers” came out the same year and it wasn’t just a movie about sexy girls in pools – how could it be when the girls wore bikinis and full faces like the other Pussy Riots and James Franco showed up in Hawaiian shirts, gold teeth and pigtails a- for Snoop Dogg. With income $31 million from the movie that cost everything 5 million dollars Now the A24 has achieved its first success, relatively “inexpensively”.

And from there the takeoff began. Brunette Scarlett Johansson in an elliptical but aesthetically flawless “Under the skin” from Jonathan Glazer got the millennial filmophiles to find their own contemporary masterpiece 5/5, oh Tom Hardy evoked any sense of claustrophobia with his car in “Locke” Science fiction “Out of the Machine” found its place in the films of the 10s and “Amy” from Asif Kapadia, succeeded in retelling the story of Amy Winehouse in a way that evoked rare emotion for a musical documentary.

However, the A24 still lacked a breakthrough with bullet recognition. And besides, she hasn’t fully signed on to the film yet. But he came Barry Jenkins With “Moonlight” (2016), first production exclusively of the A24. The story of a black teenager that appeared on the screen touched not only the audience, but also the Academy, which gave the film a high rating. Oscar for best film.

After scattered nominations for their films, A24 switched leagues. Of course, this victory spoke not only about the success of a small independent studio that stepped onto the red carpet, but also about the story of the Oscars since then. It was a crossroads of recognition, since from that moment on big film awards are no longer so white and began to shed light on everything that (mostly American) cinema has been relegated to the background for decades.

At this point, it would seem very easy for A24 to pour water on his wine, immerse himself in some big studio, and start making lighter, more mainstream films. But she continued to do what she does best and gathered directors such as Gaspar Noe, Robert Eggers, Ari Aster And Greta Gerwig and create a “starter pack” of movie references for those who, to break the ice, will say how much they are looking forward to the third part of the trilogy “X” and share profiles mailbox d.

No, of course, that the studio hasn’t had a sense of added value all this time or how to make the conversation around it even bigger. The fact that the satanic goat “VHI” had its official Twitter account, the idea of ​​the studio to send scary dolls to critics in anticipation “Hereditary”, but also the fact that in the online store of the official website of A24 you can buy up to vibrator candle which has Jamie Lee Curtis V “All”, they show, among other things, a marketing team with great talent and a sense of humor.

But also great success. “Everything, everywhere, all at once” well done to the one who called on Nikos Alefanos to render it in Greek in Ta Panda Ola. This is a film that was once considered so difficult that it would have been banned for an institution like the Oscars. And yet he was found among 11 (!) golden figurines, which he claimed. win a seven and indeed these from the main categories with A24 is done the first manufacturing company to do so. In addition to the “Oscar” was filmed by Quan Cynert most titled film of all timesurpassing even Peter Jackson’s The Lord of the Rings: The Return of the King in awards from major institutions.

The A24 movie is made in a way that is rightfully divisive, but we all have to admit that this is a movie that manages to comment on the chaotic parallel realities of his time in a way we’ve never seen before and are trying to propose a new look: unseen.

A new, pleasant version of arthouse cinema

This game of the genre is well known by A24. Each of her films is like an exploration of genre cinema that changes the language of each genre, not with some autistic artistic appreciation of its creator, but in such a way that it keeps arthouse in terms of fun and can make it (also) commercial. And this is not only a distinctive feature of the A24 brand, but also a great achievement for modern cinema, when “art cinema” has long lost its vitality and seems to be available for internal intellectual festival consumption.

Despite her often diametrically opposed aesthetic films – naturalistically surreal “Lamb” it is not much different from a puppet slasher “Pearl”, even if they both fall under the broader horror- A24 has a common code. When her tab crashes at the beginning of the movie, you know that even if the most unlikely happens, like, Daniel Radcliffe like … a ventilated corpse (“Swiss Army Man”), the movie will earn you points, as you would expect.

In a sense, the expectations that gather behind this one letter and two numbers are gradually acquiring the same force that had and continues to have this “Written and Directed by Quentin Tarantino”: this is a movie that sends a self-referential love letter to itself, taking it one step further, a movie that will be loved by those who can decipher each of its references, as well as those who see something different and interesting happening without being able to and the need to explain how and why.

If we talk about success, then it’s not just about how many nominations the studio has collected at the “big” “Oscar” –49 for history. It’s like the prizes he finally takes they have a lot to say beyond their cinematic exploits. Yes, Hollywood and, by extension, the Oscars have entered the orbit of an inclusive agenda in recent years. Regardless, A24 has a top prize winning film that tells the story of a gay black boy, first Korean woman to win an Oscar ( Yoo-Jong Yoon For “Minari”) but also first Asian woman to “lift” the title of first female ( Michelle Yeoh V “All”). And, of course, it became the studio that managed to “totally take over” the major awards by making movie behemoths rub their eyes. Because he did it with the budget that a big production needs… for coffee set (exaggeration) and with a movie that no one understood.

The above is also often encouraging confirmation that at a time when trends and word of mouth are anarchically channeled under (every) carpet of online units and communities, indie eventually becomes mainstream and vice versa.

By itself, this probably doesn’t mean anything. Of course, the fact that those who once watched “Gladiator”, for example, “because he won an Oscar”, and now will do the same with “Everything”, even if that’s not all, it says a lot.