The new Miele Experience in Athens, a world of innovation and the introduction of premium products from a leading company.

A world of innovation and technological excellence, a collection of innovative appliances bearing the seal of quality as a leader in the premium home appliance industry is housed in the new Miele Experience Center in Athens. In impressive new spaces, consumers can take a virtual tour of the home of the future, discovering cutting-edge Miele products that combine superior quality, durability, high energy efficiency, craftsmanship and innovative design, in line with the company’s motto “Always better”. .

The devices we live by

Miele, which has been in business for three centuries, keeps the consumer at the center of its lifelong relationship philosophy with products that, as the company’s top executives characteristically say, “are not just bought, but we live with them” . Miele strives to ensure that its ideas and technology accompany consumers throughout their lives, so that they are perceived as an integral part of their daily lives. For this reason, he emphasizes, “we think in generations, not years.” Because Miele, true to its principle that its responsibility does not end at the door of the factory, is the only company that gives a 10-year warranty on all household appliances, not just parts of them, and is also the only company that keeps a stock of spare parts for appliances in for at least 15 years after the termination of their production. The company also provides in-house maintenance for its products and exponentially expands its service fleet with premium services.

Premium Miele experience

Thus, with the aim of a better and more direct contact with the consumer, the new Miele Experience Center in Marousi gives visitors the opportunity to experience the Miele experience, to discover the premium offers of the leading manufacturer in a wide range of home appliances, to learn directly and responsibly about the possibilities and operation of the products, in order to come into contact with cutting-edge innovations and technological developments that can change their daily lives.

Extraversion and investment

Miele Hellas, delivering the most positive financial results in 20 years for 2022 (its turnover was €32.7m compared to €31.4m in 2021, up 4.3%), resulting in the company will be in the strongest financial position in 52 years of presence in the Greek market opens a new period of extroversion and innovative customer experience. Miele Hellas has up to ten new stores on the agenda over the next five years, with investments already made in the country such as a European call center with Sitel in Athens, which employs about 200 people, and with Teleperformance in Thessaloniki, where employs 175 people. The company estimates that by 2023, its growth plan will result in double-digit year-over-year turnover growth across all product categories and across all sales channels. Miele Hellas’ vision is to triple its business activity by 2030 and exponentially increase its market share in the five markets in which it operates: Greece, Cyprus, Albania, Kosovo and North Macedonia.

Another pillar of the company’s strategic development is the reduction of environmental impact, as well as the strengthening of actions in the field of sustainable development. The company strives to ensure sustainability at every stage of the life cycle of its products and services, in its distribution chains and in consumer homes. Miele is committed to producing products of the highest quality and excellence with the lowest possible environmental impact, with the ultimate goal of being 100% carbon neutral.