Do TikTok ‘disinfluencers’ really want us to consume less?
“You don’t need an iced coffee to be productive. You don’t have to style your hair to go out in public, you don’t have to choose only between gold and silver jewelry… you need to feel bad if you did.”
The words of advice come from Chloe, posting at @chloe.chapdelaine in a recent TikTok video. The influencer has nearly 360,000 followers and makes videos about her life in Canada, her travels and, of course, the products she uses in her different life projects.
Lately, however, Chloe seems to have had a change of heart: “I know I’m a victim of overconsumption,” she says, while a caption in her video reads: “We currently live in a society where almost everything is designed and marketed to influence him to buy it.”
Source: DW
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