Last year, 200 million TVs of all brands were sold worldwide, with Samsung taking 31% of the market and LG at 17%. Samsung unveiled its Neo QLED, Micro LED and OLED TVs at CES in Las Vegas, highlighting picture enhancements and a variety of features made possible by advances in artificial intelligence technology.

This year, Samsung did not launch a completely new technology for TVs, unlike in previous years, but announced improvements in image processing and artificial intelligence functions for models of three lines: Neo QLED, MICRO LED and OLED.

New features include, among others, new versions of Diagonal, a higher refresh rate, integration for more devices across the entire ecosystem, and a new AI power saving mode.

The 2023 range of micro LED TVs includes new models from 50 to 140 inches. “Thanks to its modular structure, the Micro LED is not limited by shape and size, making it fully adaptable to the consumer’s desired configuration,” says Samsung.

At the CES in Las Vegas 2022, the company presented Micro LED TVs with a diagonal of 89 to 110 inches and a price of $80,000. Now smaller, but also larger models appear.

Micro LED refers to a new display technology that uses inorganic self-emitting LEDs that are individually activated and have micrometric dimensions. Pros – colors, contrast and brightness, cons – very high prices.

Samsung also announced that the OLED 2023 lineup is now available in 55-inch and 65-inch sizes, and is also integrating new extra-large 77-inch models.

The extended range provides a refresh rate of 144 Hz.

The Samsung Neo QLED lineup includes a high-resolution panel and Samsung’s own algorithm that provides the new Auto HDR Remastering feature; “It uses artificial intelligence deep learning technology to analyze and apply real-time HDR (high dynamic range) effects to standard dynamic range (SDR) content for every scene being viewed,” the company says.

As part of its green strategy, Samsung has also announced what it calls an “artificial intelligence energy-saving mode.” The SmartThings energy-saving service on TVs helps reduce carbon emissions through simple changes, such as automatically switching to energy-saving mode on certain devices when they are not in use. using; and with the help of a 3D map view, it will be easier to get an overview of connected devices and implement savings ideas,” the company says.