The Armani Exchange A|X represents a new attitude to life: youthful, adventurous, playful, with bold eclectic designs and a strong focus on sustainability – a philosophy that guides the entire Armani Group. Armani Exchange was founded in 1991 with the mission of bringing an accessible, modern and distinctive collection inspired by street style and the culture of today’s music industry to a new generation of fast fashion consumers. A|X watch is a hymn to urban life, urban and industrial landscapes, the fast pace of everyday life and a fun party at night. They are designed for daring young men and women who want their timepieces to reflect their individual, modern and unique style.

The new A|X Fall 2022 urban collection features distinctive design details in black, white, navy blue and matte white silicone. men’s Cayde Multiskeleton and women’s Lola they are made from at least 50% recycled steel and match the new sustainable LWG bracelets and straps.

New collection D-boltwith military-inspired details, it combines unexpected colors, materials and finishes, while the intricate sporty case and mirror-effect dials are intriguing.

Environmental consciousness

Protecting the planet and sustainability is a major concern for the Armani Group, which focuses on the use of recycled materials, adopts sustainable manufacturing practices and partners with companies that promote sustainability. So when you see the ARMANI Sustainability Project logo on the back of an A|X watch, it means that the steel cases and clasps are made from at least 50% recycled materials, recycled PET straps, self-charging or solar panels. mechanical movements, and the watch packaging is environmentally friendly, with FSC certification.

Discover A|X watches in authorized stores throughout Greece and in www.rist.gr