Two million views per week, almost 300,000 views every day and 9.7 million visits in October alone show the numbers for ERTFLIX, which has become ERT’s most successful strategic choice in recent years. “ERTFLIX is the future of TV and it’s already here,” said ERT President Konstantinos Zoulas in a celebratory tone during a press conference to present official traffic data for the platform, which he stressed “has changed public television, but also how we watch TV because it is the first Greek platform that brought to our country the worldwide on-demand trend.”

At present, ERTFLIX has more than 5,000 titles of movies, series, documentaries, etc., offers live broadcasting of all regular and online ERT channels, and has also expanded overseas by joining the most popular international ROCU platform through which they will receive this is. have access to millions of Greeks abroad. Thus, at the moment it is available in Europe, America and China, and all Greek fiction series have subtitles in Greek and English.

In October, the platform received 9.7 million visits, mostly for on-demand content.

The published data covers the nine-week period from 09/19/22 to 11/13/22. In October, ERTFLIX received 9.7 million visits, 8,865,807 of which were for on-demand viewing and only 859,857 for live viewing. On weekends, platform traffic increases by 38.5%. “A very large percentage of viewers have stopped watching TV programs on TV, as they prefer to watch them at the time they want, whether from computers or tablets or even mobile phones,” said the ERT president. In fact, the data shows that 66% of ERTFLIX users access the ERT platform not from TVs, but from mobile devices: 28% from mobile phones, 25% from computers and 13% from tablets. In figures, out of the 2 million visits that ERTFLIX receives each week, only 700,000 are through television.

The numbers are also impressive in terms of synchronized viewing of programs. Because ERTFLIX keeps programs available throughout the season, viewership for its series has been found to more than double within 9 weeks of episodes airing. Mr. Zulas pointedly mentioned Do What You Sleep In: “The episode that aired on September 19 received over 226,000 hits within a month. (…) In just 9 weeks, it reaches 275,000 views,” he stressed.

ERT management intends to expand its investment in the platform. “Soon we will all talk about ERTFLIX products,” Mr. Zulas said pointedly and announced that the next series of ERT, “Bracelet of Fire”, will first be uploaded to the platform and then broadcast on ERT1.