Year after year, new trends and approaches appear in the world of communications, and along with them, the needs and expectations of consumers change. 2023 will be more than ever about innovation, boldness in marketing campaigns and experiences that bring value to consumers and more.

Released in 2021, Brand Power Summit responds to the specific needs of the local marcom community – the need to keep pace with modern trends and especially with consumer demands. That is why the Brand Power Summit positions itself as a conference about innovation, sustainability and leadership in marketing and communication.

Enabled November 22at JW Marriott Hotel Bucharestspecialists from companies and agencies meet for an active exchange of ideas and a portion of relevant information that will help shape strategies for 2023.

Among the topics of this issue:

• Creating meaningful connections – How brands can create meaningful connections with their target audience

• Rethink marketing strategies – How we approach new trends and successfully integrate them into the communication strategy

• Understanding future consumers – How can we better meet consumer expectations?

• Creating a sustainable brand – What strategies are at the core of a sustainable brand culture?

• Keeping the brand relevant – How can we maintain the relevance of the brand in the era of constantly changing marketing?

Among the guests of this issue: Christina Khanganu (Communications and CSR Director, Lidl Romania), Anka Unguryanu (Marketing and Communications Director of UniCredit Bank), Lawrence Ion (Head of Digital & Media, Pepsico Romania), Andrey Patrasku (Head of Digital, Orange Romania), Adrian Bird (Head of Orkla Foods Marketing Department), Valentina Vesler (Head of PR and Communications Department of Valvis Holding), Stefan Ilin (Head of Business Unit, L’Oréal Paris & Garnier), Razvan Accents (Chief Marketing Officer, Tazz), Adina Vlad (managing partner, Unlock Market Research), Andrii Elvadianu (Head of Market Strategy Department, iSense Solutions), Oleksandr Kachur (Head of Data and Business Analytics, Digitas Romania), Raluka Kishescu (Creative business strategist).

This year, the event is organized in a hybrid format, with participants in the conference hall of the JW Marriott Hotel, as well as online. Seats in the hall are currently sold out, but marcom professionals are invited to tune in to the live webcast, which FREE.

More information about the participation, program and speakers can be found on the website www.brandpower.ro.

Brand Power Summit is an event presented Lidl Romaniacreated with the support of MasterCard, UniCredit Bank and YOXO.