The total number of views decreases, as does the time spent in front of it. Television certain groups of the population in the television year 2021-2022.

According to the data provided Nielsenthe first year that quarantine was not introduced due to the pandemic, Greek citizens they have reduced their TV viewing time, which is likely to be expected as the time spent at home has decreased.

Between September 2021 and August 2022, the total audience spent 288 minutes watching TV per day, compared to 310 minutes in the corresponding period of 2020. Adults aged 18-54 watched 228 minutes of TV per day compared to 249 minutes in 2020-2021. The largest drop was among adults with secondary education, who reduced their TV viewing time by 75 minutes per day (297 out of 372). The only age group that saw an increase in watch time (by 15 minutes) were highly educated adults (252 out of 237 minutes).

The largest decline was among adults with secondary education, who reduced their TV viewing time by 75 minutes a day.

Monthly data also confirm the trend. The largest drops occur in November 2021 (down 39 minutes), December 2021 (down 41 minutes) and April 2022 (down 39 minutes). It is worth noting that the figures for the TV season 2019-2020. shows a large increase in the audience since February 2020, which is associated with the restriction of movement and the mandatory stay of the population at home until the beginning of summer. In summary, Nielsen’s numbers confirm a significant increase in TV viewing time during periods of self-isolation, followed by a decline last season as life and TV viewing returned to pre-coronavirus habits.

“Champions” in TV viewing were women over 55, 85% of whom watched TV for at least a minute. This is followed by men of the same age group with a share of 83.9%, women 35-54 years old (78.8%) and men 35-54 years old (73.6%). In total, 69.8% of Greek citizens over 4 years old spent at least one minute watching a free channel program. It should be noted that these percentages also seem to be reduced compared to the period from September 2020 to August 2021.

Finally, of interest are the data showing that the decline in television viewing has affected all hours of the day, and especially those employees who now spend time at work rather than at home.