You open Instagram and stumble upon a burger photographed as if it were a supermodel at Milan Fashion Week. Highly aesthetic design on the plate, the lighting is thought out to the smallest detail, the installation as a whole is especially professional, you want to eat a burger right now! You keep scrolling and a brand new restaurant of the Athens Center appears, whatever you say, but not enough. From tiles to fixtures, the space exudes sophistication and architectural innovation.

The same podium situation with dishes and restaurants continues in all social networks, on the Internet, in magazines and in the free press. Every day hundreds, thousands of culinary news, trends, new hangouts, must-have chefs, top 10 Asian, Italian, taverns, kebabs, sandwiches, bakeries and pastry shops, everything your heart desires and even more, countless information, so powerful, that in the end you get lost, you don’t know where to go and what to try for the first time, you crave everything and nothing.

Never before has there been so much information about attention span, and never before has it been so hard to find something really worthwhile that makes you want to keep coming back to the same place.

We often write about ghosts that disappear. Historical shops, from bars to taverns and restaurants of urban Athenian cuisine, shops that we loved not for their perfect aesthetics or because everything they offered was perfect, perfect pasta or perfectly tasty filet. So many of these stores have finally gone off the foodservice map, but at the same time, few of them are born with the potential to be our next haunts.

Usually, newcomers to the focus make promises that they cannot keep. A glamorous look is contrary to taste, they can have style, glitz, design, but they lack the most important thing: Soul. Warm. Truth. Essential ingredients to make the place your hangout.