Why Elon Musk suddenly thought of creating an “app for everything” and what exactly does that mean?

This question came up after purchasing it. Twitter billionaire CEO of Tesla on Thursday.

Musk did not give details on how he will implement his vision for the future of the platform.

“All Apps” or “Super Apps” are extremely popular in Asia, and tech companies around the world are trying to copy them.

What is a “super app”?

The “super app,” or “the app for everything” as Musk calls it, has been likened to the Swiss army knife of mobile apps, providing users with a variety of services, including messaging, social networking, and peer-to-peer connectivity. -settlement payments and online shopping.

These applications are widely used in Asia because mobile phones are the main means of accessing the Internet for many people, writes Scott Galloway, professor at New York University.

Super Application Examples

China’s WeChat super app has over a billion monthly users and is a key part of many people’s daily lives in China, according to the data.

Users can find a car or taxi, send money to friends or family, or make payments in stores. According to the South China Morning Post, some cities began testing WeChat in 2018 as an electronic identity system that would be linked to user accounts.

In addition, the “Grab” super app used in Southeast Asia provides food delivery, on-demand package delivery, and financial services, among other things.

Why does Musk want to create a super app?

During a meeting with Twitter staff in June, Musk noted that outside of Asia, there is no app like WeChat.

“Basically, you live through WeChat in China,” he said, adding that he sees an opportunity to develop such an application.

Adding more tools and services to Twitter could also help Musk achieve his goals for growing the company. During the aforementioned session, Musk said he wants Twitter to grow from 237 million users “to at least a billion.”

Have other companies tried this?

Yes, Snap, the parent company of Snapchat, previously introduced a peer-to-peer payment service called Snapcash, which it discontinued in 2018. It has also made some forays into mobile gaming, which was also recently discontinued as part of the cuts.

Facebook and Instagram (Meta) have also tried to move beyond social networking and messaging into e-commerce.

^{Source: Reuters.}