It’s a running joke among their fans U2 but also its fanatical users Apple what 2014 whoever has iTunes was found “the way I want” with the Irishman’s new album set at the time “Songs of Innocence” in his library.

Perhaps the U2 record was just a gift to users, but in the end what she managed to do caused a mostly negative reaction – characteristically, Washington Post was talking about “rock and roll dystopian spam”.

It may have been almost a decade since then, but it’s never too late to apologize, especially if it comes from Bono.

The Irish band frontman recently released his autobiography. Surrender: 40 Songs, One Story among other things, he refers to his meeting with Apple CEO Tim Cook and a specific decision that he now seems to regret.

According to an excerpt from a book published The keeper, The musician shared with Cook the idea that Apple users could get the disc for free. At first, Cook seemed hesitant, saying, “Do you want us to make this music available for free? But we at Apple try not to give away music for free. The point is to make sure the musicians get paid.”

But Bono made it clear to him: “I don’t think we should be giving it away for free. I’m thinking of paying us for it and then giving it away for free as a gift. Wouldn’t that be great? We must make it available to everyone. It’s their choice whether they want to hear it or not.”

A move that soon turned out to be a mistake. In his book, the musician gives a characteristic comparison: “On September 9, 2014, we put a bottle of milk not just outside the door, but in every refrigerator in every house in the city. In some cases we have spilled milk on the grain of the world. And some like to put their own milk. Some others are lactose intolerant.”

Bono also takes full responsibility for this move, which it was not the decision of the other members of U2.

With information from the LAD Bible.