According to the third edition of the national Insights PulseZ survey in 2022, in a time of instability, lack of motivation (64%), fatigue (50%) and fluctuating emotional state (46%) are the main problems facing young people.

“The problems of our society are immediately reflected in the lives of young people. In the top of the difficulties cited by young people, the lack of financial resources and career counseling remain in the first positions, to which are added bullying and lack of development opportunities”, said Alin-Claudio Apostou, head of the Insights and I want to be an entrepreneur project .

Girls suffer significantly more from lack of motivation, fatigue, fluctuations in emotional states and anxiety

More than half of respondents feel the need for financial education and personal organization, managing emotions and developing social skills.

Compared to boys, girls are significantly more affected by problems such as lack of motivation (68% vs. 58% of boys), fatigue (55% vs. 45%), fluctuating emotional states (53% vs. 37%) and anxiety (50% vs. 45 %). 35%). Generation Z’s voice is growing stronger every year and their needs must be addressed by government institutions, corporations and employers, as well as parents and friends of young people, because this generation is the future.

The priority of young people is financial independence

68% of young people want to have more self-confidence, and 60% of them want to be able to manage their time better. These are the two main desires of young people, besides them, a new trend has appeared among 16-18-year-old young people – to become a celebrity. The digital environment is a catalyst for this phenomenon due to the presence of influential people that young people look up to. Almost 1 in 5 young people want that kind of online popularity, compared to 5% or 3% of 18-24 year olds.

The high school profile affects the way they study, young people spend about 3 hours a day studying

In order to support their desires and goals in life, trends in the way they study differ depending on the age of the respondents. 37% of 16-18-year-olds prefer to learn more in the formal system (at school, in private lessons and in public libraries), while half of 22-24-year-olds rate both the formal and the informal system equally. (online, on platforms like Google, Wiki, Youtube, Tik Tok, podcasts and other types of sources).

On average, young people would spend about 3 hours a day studying, the leaders of the age groups were 19-21 years old with 2.93 hours a day. Here, too, the differences between the city and the countryside are evident: young people from the city, on average, allocate more time to study than the residents of the countryside. The youth of the human profile allocates more time to study than the real profile, but does not exceed 3 hours of study per day.

99% of Gen Z youth use YouTube, averaging more than 2 hours per day

Youtube is the most mentioned platform, with a daily average of 2.3 hours, followed by Instagram (2.3 hours), Facebook/Messenger and TikTok (1.6 hours).

“The very popular use of YouTube is one of the good news that comes out of this research. why First of all, because the youth of Generation Z use this space to study, attend various courses, get information and, above all, to develop their personality. Thus, the use of networks creates new, innovative learning trends that young people include in their information and learning processes. These behaviors will need to be adopted and integrated into educational institutions and companies as a new way to educate and engage Gen Z,” said Monica Muska, managing partner of First PR Agency.

Boys use YouTube and Discord significantly more than girls, and girls spend more hours on TikTok than boys. WhatsApp usage also increases with age, similar to email.

Banking apps are gaining popularity, with BT Pay and Revolut leading the way

The most popular methods of bank transfer among young people are direct transfer through the bank application to customers of the same bank (49%), followed by Revolut (40%) and transfer via IBAN (36%). The 22-24 age group is the one that transacts the most, and 36% of 16-18 year olds don’t usually transfer money, suggesting that such needs arise as they come of age.

Among the banking apps that young people use to manage their finances, Revolut ranks first among the best banking platforms, with 40% of young people using it. The two aforementioned competitors, Revolut and BT Pay, remain the clear leaders in the top, followed by George Romania, Google Pay and Raiffeisen Mobile. By age group, 25% of 16-18-year-olds do not use banking apps, 46% of 19-21-year-olds use Revolut, and among the 22-24 age group, BT platforms have the highest share at 36%.

Specialists of the national programs “I want to be an entrepreneur” (VSFA) and “Insights” – part of the organization Romanian Business Leaders (RBL) in cooperation with the marketing research agency IZI data – collected and analyzed the answers of more than 1,200 young people from Romania to develop the Insights PulseZ survey. The aim is to capture the online or consumer attitudes and behavior of young people, as well as their needs, personal motivations and preferences. Generation Z is considered to be all young people born from 1995 to 2010.