XTB, a global fintech company that offers one of the most popular investment platforms, has started a partnership with the famous MMA fighter Conor McGregor, who is considered one of the most effective and highest paid athletes in the world in 2021. He will become a global athlete. XTB brand ambassador for the next two years.

Conor McGregor is a multi-weight UFC champion, entrepreneur, restaurateur, and global icon in business and sports. Originally from Dublin, McGregor was an apprentice plumber and amateur fighter before breaking onto the UFC scene in 2013. He quickly rose through the ranks, winning the UFC featherweight title in 2015.

McGregor then made history by becoming the first fighter in UFC history to hold two weight classes at the same time, winning the UFC lightweight title in 2016.

McGregor is considered the most expensive fighter in UFC history, holding six of the championship’s top-grossing pay-per-view events. He is the UFC’s most “searched” fighter on social media with over 70 million followers across all platforms and holds the record for the most career earnings of any UFC athlete.

Outside the Octagon, the fighting ring, McGregor has had the same success.

In 2018, he founded the company Proper No. Twelve Irish Whiskey, which has become the fastest growing whiskey brand on the market.

In addition to Proper No. Twelve, McGregor has invested in a number of business ventures, including: TIDL Recovery Spray, McGregorFast – a fitness experience, the Black Forge Inn in Dublin, the Dystopia: Conquest of Heroes video game series, and Forged Irish Stout.

This diverse portfolio has helped McGregor take the top spot on Forbes’ 2021 Highest-Paid Athletes list.

“I am glad to become the official ambassador of one of the most important investment companies in the world for the coming years. I believe that sports and investing require the same characteristics: commitment, mental toughness and the ability to set personal goals. That’s why I was delighted to start a partnership with XTB, a world-renowned investment company that supports its clients in achieving their investment goals,” said Conor McGregor.

With McGregor as a brand ambassador, XTB plans to continue its global expansion. The number of clients of the investment company around the world has exceeded half a million.

Thanks to active global development and a systematic increase in the number of clients, the company is strengthening its position on the investment market.

XTB is among the top five brokers in the world by the number of active clients.

“I am very pleased to announce our partnership with the famous Conor McGregor. We wanted the new brand ambassador to become a global symbol. Conor is one of the most successful athletes in the history of mixed martial arts, and thanks to his tremendous work ethic and constant improvement, he managed to become the first UFC champion in two weight categories,” said Omar Arnaut, CEO of XTB.

The CEO of XTB notes that: “Conor McGregor’s life story resonates well with our brand and strategy. At XTB, we work hard to provide our clients with access to cutting-edge technology and an innovative investment platform to help them achieve their trading goals.”

“Purpose, perseverance in achieving the goal, desire to constantly develop and achieve the best results are also traits of a good investor. As an athlete as well as a businessman, Conor has a winning mentality. That’s why we decided to invite him to become an XTB brand ambassador,” explains Omar Arnaut, CEO of XTB.

The announcement of the collaboration between Conor McGregor and XTB marks the start of a new global branding campaign for the broker, in which XTB promotes the wide range of investment solutions it offers.

XTB offers retail investors quick and easy access to financial markets around the world. They can choose from more than 5,500 financial instruments, from ETFs and shares of companies of the world’s leading stock exchanges (no commission up to 100,000 euros per month), to contracts on commodities, forex, indices or cryptocurrencies and ETFs.

XTB operates in 13 markets worldwide and serves more than half a million customers.

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Article based on XTB