Prizes AmyTV’s biggest celebration, returned on Monday night with an event that at first glance resembled the events of yesteryear in terms of structure, red carpet and overall glitz.

However, over time, a feeling of awkwardness appeared. Although the organizers were preparing a grand ceremony after two years of restrictions due to the pandemic, the result was disappointing.

Efforts to keep the evening from reaching a dead end fell short, even with a popular American actor and comedian as host. Kenan Thompsonwhich the creators of the show counted on, striving for high ratings.

Apart from the competition part, the awards night also stands for presentation, host comments, spontaneous moments that are a matter of luck.

I don’t understand how people find Kenan Thompson funny when he wasn’t funny when he was in all of this.

— 🌹Ellen “Ellie” Hook n 5, top fan 🌻🦋❤️💙💜 (@ybjbcountrygurl) September 16, 2022

Thompson didn’t show up, except for a few witty jokes he said somewhere in the middle of the ceremony.

In fact, it received mixed reviews for how it was presented on social media, which was more entertaining than the event itself.

Because I’ve lost interest

A few years ago, the entertainment industry awards were something of an unofficial celebration for people who love spectacle, fashion, and Hollywood glamour.

The Oscars, Emmys and Golden Globes are now reserved exclusively for industry professionals. In addition, few people tolerate staged parodies and applause.

It’s a fact that the television landscape has changed a lot in the last five years, and house arrest has led to an increase in TV viewing. Ultimately, this success on the small screen did not translate into a live awards show and caused concern in the industry.

According to website TermThis year only 5.9 million people.

What is the problem;

There is a huge amount of TV content nowadays and viewers are more interested in watching series than in an award show that may not have their favorite TV show at all.

Of course, social media also plays an important role: platforms like Instagram and TikTok focus on the stylistic choices of actors rather than their acting careers and accomplishments.

Thus, interest in the performance of the ceremony is lost.

Secondly, in this kind of events there are rarely surprises that will keep the viewer’s interest until the final credits. Most of the time, winners are expected and there is no more suspense.

Streaming services and competition

But perhaps the most important reason is that competition has increased and many well-known network series have gone out of business.

Of course, this has happened with the advent of streaming services. And if at first they did not participate in the nominations, now they are even in the largest ones, such as: “Best Drama Series”, “Best Comedy Series”, “Best Actress” and “Best Actor”.

For example, the Amazon sitcom The Marvelous Mrs. Maisel received 30 Emmy nominations this year, after winning a large number of awards in previous competitions. The same thing happened recently with Netflix’s Queen Gabby, which won an Emmy, just like The Crown had a few years earlier.

In these decisions, not only the American Television Academy has a say, but also the owners of streaming services that spend large sums of money on campaigns to promote the content they offer.

In other years, services such as Hulu, Amazon, Netflix as well as Apple they collected an impressive number of golden figurines. Now Netflix as well as Disney+ they were less present at the award ceremony.

This time, however, we saw a slight change. Popular American network HBO but also his service HBO Max managed to win a total of 36 Emmy Awards – as many as Netflix, Hulu, Amazon Prime Video, FX and Apple TV+ combined. And in many respects this is due to the successful series “White Lotus”, which won 10 Emmys in the main categories.

Teen Drama»EuphoriaShe left with six Emmys, and Zendaya made history as the first black actress to win an Emmy for Best Actress and the youngest to win the same award twice.

Drama series win”succession“was expected, like a sitcom”Khakion HBO.

If there’s a reason viewers keep watching the Emmys, it’s the opportunity to see the awards that will go down in the annals of the show.

After a year in which the Academy was criticized for all the awards, white actorsThe 74th ceremony took a different path, (finally) honoring and providing more opportunities for people of different nationalities.

With the amount of effort organizers are now putting in to achieve and the plethora of TV viewing options, perhaps events like the Emmys have no value.

According to the Los Angeles Times