From the moment that Tim Cook became CEO of Apple, worked on creating his own legend. However, this in no way prevented him from continuing to admire him. his predecessor Steve Jobsand copy some of his business tactics.

“When I became CEO, I knew I couldn’t be Steve. I don’t think anyone could. I think he was a man born once in a hundred years, a real man in every way. So I had to be the best version of yourself62-year-old Cook admits in an interview with GQ.

Just because he pushed himself for the best, of course, didn’t mean he didn’t “borrow” some elements from Jobs’ entrepreneurial and leadership style. In particular, says Cook, what he really admired about his fellow traveler in the vision of Apple was how everyone at Apple had the same standards and high expectationswhether they worked in marketing, technical or any other department.

“What I liked about him was that he didn’t expect innovation from just one team in the company or creativity from another. She got it from everyone in the company for everything,” says Cook, and this he experienced personally.

Prior to taking over as CEO of Apple in 2011, he led global operations and sales, a role that was expected to be resourceful.

“We tried to be inventive and creative in the operational part, as elsewhere. We had to be practical in order to produce the products we developed,” he notes.

This mindset helped Cook beat the criticswho deemed him unsuitable for Jobs’ position when he eventually rose to the position of CEO.

Under his leadership, Apple grew into a multi-trillion-dollar company, and Cook spearheaded AirPods, the Apple Watch, and the M1 processor, the next-generation chip used in most of the company’s new products, and expanded into new products. services through Apple TV+.

As, after all, he himself said in an earlier interview, he could not have spearheaded such cutting-edge technology without learning the lessons of his predecessor. “He was by far the best teacher I have ever had. The lessons he taught me live not only in me, but in all the people who work at Apple.

He, as CEO, still follows some of the habits laid down by Jobs, such as meeting every Monday at 9 am.

But he doesn’t do it nostalgiahe tells GQ.

“We don’t look too far into the past. We’re focused on the future and trying to feel like we’re at that early stage where you can dream and have big ideas that are somehow not limited by the past.”

Source: CNNBC.