News iphone 14 will present on Wednesday, September 7, Apple this year the event is called “Away” and for the first time since the pandemic is held with the physical presence of journalists, and will also be broadcast online from the official website of the company.

The 6.1-inch and 6.7-inch models of the new iPhone Pro and Pro Max are expected to generate the most interest among buyers, according to the WSJ. According to International Data Corp and Counterpoint Research, Apple managed to emerge unscathed from the global smartphone demand downturn, which fell nearly 9% last quarter from the same period a year earlier, due to expensive iPhones and especially those that cost more. . 900 dollars.

Fewer iPhone Sales, More Profits

Notably, in the US, the average selling price of an iPhone rose to $954 in June, up from $783 in September 2019 when the iPhone 11 was introduced, according to estimates by Consumer Intelligence Research Partners. This was because consumers opted for the Pro version as they needed more storage space for photos and videos.

Based on this market structure, analysts have calculated that Apple is expected to decline iPhone sales by 2.5% this fiscal year and grow by just 0.8% next year. However, revenue is expected to grow by 6.7% to $204.9 billion, with an upward trend of 2.7% in 2023.

Many investors are wondering how long record-breaking iPhone demand can last amid economic uncertainty and rising prices, and the company itself remains optimistic. “Worldwide, 5G penetration is still low,” Tim Cook, Apple’s chief executive, told analysts in July. “And so I think there is reason to be optimistic,” he added.

Pro versions are updated

So the Pro versions, which cost nearly $200 more than the “simple” ones, will also get some of the most notable upgrades. These models are expected to have more powerful cameras and better video performance, as well as the new Apple A16 chip. Base models are expected to feature an improved version of the current A15 processor. The entry-level line is also expected to feature a larger 6.7-inch display and a cheaper 6.1-inch version, while no iPhone 14 Mini will be introduced.

Prices for the iPhone Pro and Pro Max, which started at $999 and $1,099 in the US, could also rise by about $100, while prices for the base versions remain the same. This means that the gap between the base iPhone and the flagship of the series can be as high as $300.

According to wsj