Kaizen Gaming, one of the largest GameTech companies in the world, becomes an official partner of CONMEBOL, the South American soccer confederation, reaching an important reference point in strengthening the company’s presence in Latin America. The partnership, which will run until 2028, underlines Kaizen Gaming’s commitment to improving the football experience across the continent.

Copa América 2024 will take place in stadiums across the United States from June 20 to July 14, bringing together the most talented soccer players and the most passionate fans, who will have the opportunity to bet through Betano’s premium platform and experience the tournament at another level.

George Daskalakisfounder and CEO of Kaizen Gaming, said: “We are delighted to join forces with CONMEBOL, the most respected institution in South American football. This partnership not only demonstrates our passion for the sport and the region, but also underscores our commitment to innovation and excellence in the industry. We look forward to taking the fan experience to new heights, delivering unforgettable moments through responsible gaming.”

Alejandro Dominguezpresident of CONMEBOL, said: “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of CONMEBOL. Their commitment to football and game innovation aligns perfectly with our vision for the future of sport in Latin America. Together, we aim to deliver extraordinary experiences to football fans across the continent.”

In addition to Copa América 2024, the partnership includes various other CONMEBOL competitions, including the pre-Olympic tournament, Copa América Futsal, Copa América Futsal, CONMEBOL U20 and U20 Futsal. This comprehensive collaboration demonstrates Kaizen Gaming’s commitment to supporting football at all levels and across different demographics.

The announcement is the result of the company’s global partnership with UEFA for EURO 2024, confirming Kaizen Gaming’s position as a force at the intersection of sport and technology.