Basketball is evolving and technology is opening up new horizons for the popular sport of the future.
The new floor has passed many rigorous tests and has been approved by the FIBA Equipment and Facilities Program.
Its use makes a significant contribution to the implementation of one of the strategic priorities of FIBA, supporting and encouraging innovation. In essence, it is a complete video floor that allows you to use interactive applications, streamlined shows with huge additional features and opportunities for advertising.
Most importantly, however, it allows you to follow the players on the field, allowing you to view statistics and achievements in real time, as well as giving viewers the opportunity to interact, thereby increasing engagement.
FIBA General Secretary Andreas Zaglis said: “We are very proud to see this glass floor stadium premiere on the world stage in July. This innovative surface, made possible by the recent rule change, clearly shows FIBA’s willingness to embrace new technologies and innovations. It also highlights how committed FIBA is to promoting our sport so that we can make it even more attractive to fans while improving the player experience.”
The president of the Spanish Federation, Jorge Garbajosa, highlighted the benefits his country will receive by hosting the FIBA Women’s Under-19 World Championship in Madrid from 15 to 23 July. “We are very pleased and support the decision to use a glass floor pitch for this important event, especially since we are celebrating our 100th anniversary this year. As a former player, I know athletes preparing to compete in the FIBA Women’s Under-19 World Championship will now be even more excited knowing they will be the first to play at such a major event in this new condition. artistic surface. We know that this can provide us with additional opportunities in terms of marketing, both in terms of working with commercial partners, and in terms of improving the viewing experience.”
The glass floor will be used for all matches of the final phase of the World Cup at the Palacio de los Deportes de la Comunidad de Madrid.
Source: Kathimerini
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