
The WTA is not necessarily going through the best of times, with the women’s circuit losing image and money after the retirements of big names such as Maria Sharapova, Serena Williams and Ashley Barty. In addition, cold relations with China have left the forum without significant funds.
WTA, a difficult period after important withdrawals in previous seasons and cold relations with China
As the WTA’s troubles pile up, the forum that governs the women’s tennis circuit has announced a partnership with CVC Capital Partners.
It is a contract worth 149 million dollars, reports DPA.
CVC Capital Partners is also involved in partnerships in football, Formula 1, rugby and cricket.
The new deal is described as a “strategic partnership” and sees CVC owning 20% of the new company created jointly with the WTA, Agerpres reports.
The partnership aims to bring significant growth to the women’s world circuit as the gap with the ATP continues to widen.
The WTA circuit lost image and money after withdrawals in the last period, important names left the scene of women’s tennis: Maria Sharapova, Serena Williams and Ashley Barty.
In addition, Simona Halep is temporarily suspended for doping, Naomi Osaka was eliminated after announcing her pregnancy, and Emma Reducanu no longer found the incredible level shown during the US Open 2021.
To all this is added cold relations with China (according to the case of Shuai Peng), one of the most important partners in recent seasons. There are no more tournaments in that part of the world and the WTA has had to lose significant amounts of money.
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Source: Hot News

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