Serena Williams announced that she will end her career sometime after the US Open 2022 (August 29 – September 11). Experts believe that after an incredible career, the brand created by the American athlete will continue to flourish, despite the end of her tennis career.

23-time Grand Slam winner Serena announced in early August that she would retire “sometime” after the 2022 US Open.

Serena dominated the “white sport” for years, and the brand created by the American is very strong. Experts believe that it will be important in the coming years.

Experts believe that Serena Williams’ brand will be important even after the athlete’s tennis career ends.

Nike has already announced that it will continue cooperation with the 40-year-old athlete, and it is expected that other partners of Serena will make a similar decision.

“Even if Serena’s visibility on the tennis court begins to fade, I don’t think her brand will lose value.

He is a tennis superstar, and he will be remembered by everyone for many years to come.” – Bob Dorfmansports marketing analyst, Reuters reports.

“If Serena decides to become an ambassador for a cause, she will stay relevant and her brand value will increase.

She was as strong a player on the court as she was off it. I think it will be relevant from the point of view of social reasons” – Lisa Delpy Neurottidirector of sports management programs at George Washington University.

US Open 2022 will be held from August 29 to September 11, and the most important matches from Flushing Meadows will be LiveText on HotNews.ro.