A new platform aimed at the joint communicative action of all Greek embassies and consulates around the worldrecently cooked Ministry of Foreign Affairs. Action is one of the five axes of a strategic plan. “Public Diplomacy”. which the Minister of Foreign Affairs presented a few months ago Nikos Dendias and aims to strengthen the international image of Greece abroad, which will be based on two pillars: on the one hand, in projecting positive newssuch as, for example, promoting cultural heritage to make the country a center of culture, promoting academic prospects, tourism, investment, and even Mediterranean cuisine, on the other hand, in concerted actions to highlight our national positions.

From the Turkish provocation, promoting the candidacy of Greece as a non-permanent member to United Nations Security Council in the period 2025-2026, as well as to immediately respond to fake news in the immigration field. “In practice” as says source “K” who knows the rationale for the initiative, “this mechanism will operate whenever needed and as an important lever in the government’s efforts to internationalize Turkey’s challenges, visualizing almost in real time every violation and challenge.” At the same time, through the new mechanism, campaigns will also be “launched” when deemed appropriate.

How will it work

It is now possible to internationalize Turkey’s challenges by visualizing almost in real time each violation and challenge.

The Ministry of Foreign Affairs will collect all the necessary communication materials, which will strive to be understandable to the general public, targeted, visualized and adapted for social networks. The idea is to put out something like a digital press release, with the title being a tweet, the body text being a Facebook post, and the photo or video being an Instagram post.

The material will be sent to a digital platform (pool) and will be shared with our diplomatic authorities operating in the respective countries of interest so that it can be reproduced on social media, on the websites of public and private bodies that promote the image. Greece and wherever deemed necessary. The goal – and for this a lot of work has been done with the community – is also to direct it to “animators”, something like influencers, i.e. Greeks of the Diaspora with influence, foreign organizations, scholars, philhellenic and influential personalities, as well as foreign and foreign media and think tanks, so that information is scattered.

For the success of the project, a team will be formed to create press lines and documentation, infographics and submit data to the central system. The Public Diplomacy staff is still planning to properly use the material they will receive from the pool, take seminars on the use of social networks and new technologies, while planning all our diplomatic powers – about 130 embassies, consulates, permanent missions, as well as their key employees, ambassadors, consuls, employees of public diplomacy, to promote materials from personal accounts.

At the same time, it is planned to create a mechanism for instant communicative response and exposure of fake news in crisis situations through social networks. This is a “special crisis management team” that will have material ready for immediate playback as well as the ability to create new ones.

Extension of the old model

This particular project was undertaken by the Deputy Minister to “manage” it on behalf of the Ministry of Foreign Affairs. Andreas Katsaniotis, as the above model is a more modern and complex form of the communication strategy and dissemination model that Mr. Katsaniotis implemented during the period 2012-14. as cg at the General Secretariat of Information.

Many even say that this particular project was a key criterion in choosing Mr. Katsaniotis for this position as prime minister. Kyriakos Mitsotakis, since he knew how a particular model worked. In addition, from his position, he has close contact with the foreign community, which will play a decisive role in the successful outcome of the project. In fact, the fact that in 2019 the press subscribers were transferred organically from cg The update in the Ministry of Foreign Affairs that in September 2021 Mr. Katsaniotis took over as Deputy Foreign Minister in charge of Hellenism Abroad and Public Diplomacy shows that a specific plan has been in Mr. Mitsotakis’s mind ever since he took over the government of the country.