An old Romanian saying “Advertising is the soul of commerce“ – neglected or discredited in the centrally planned economy, along with the entire commercial sector of socialist Romania – acquired in the current “consumer society” in Romania, new and even new valences,more and more advertisements (commercial advertising messages) appear., unfortunately, too little informative and useful, instead annoying or even harmful (usually, especially due to inappropriateness, inappropriateness, indecipherability, value, weakness/overwhelming, intensity, insistence, excess, even aggressiveness, etc). Even if in accordance with Law No. 202/2013 on Amendments to Law No. 158/2008 on Misleading Advertising and Comparative Advertising (for the purpose of merchant protection – not consumers! – against misleading advertising and its adverse consequencesas well as establishing the conditions in which comparative advertising allowed), misleading/false advertising This is prohibited and comparative advertising This is legally only if they respect certain requirement…

All these realistic but critical characteristics attributed to our commercial advertising (irrelevance, inappropriateness, obscurity, preciousness, infantilism, stupidity, insistence, excess, even aggressiveness, etc.) are primarily due to too frequent/persistent/repeated broadcasting through the mass media. (including through unintentional interruptionand frequency current showings) of commercial advertising messages – especially television “news” – without the intervention of CNA, the National Audiovisual Council, to protect consumers, despite all the numerous reports received from viewers, because the relevant legislation also does not consider the protection of consumers with their requirements and quality criteria !For example, many consumers find advertisements for drugs, dietary supplements, alcoholic beverages, cigarettes, gambling, deceptive/harmful products, etc. shouldn’t even exist not only in the mass media, but also on the Internet…

Another reason why this commercial advertising is annoying and harmful is that all these messages are actually transmitted (exclusively for the money of suppliers – manufacturers, providers, distributors – therefore are in obvious conflict of interest)the same embarrassing message: “we really need your money, as much as possible and as soon as possible!”. Hence, commercial advertising messages broadcast in mass media and social media channels they are always entirely and exclusively positive, (super) laudatory, sometimes even exaggerated about the products/services in question, their features and suppliers…

Besides, almost everything means of advertising imported into us after 1989 and included in current promotional messages and procedures (“Black Friday”, “loyalty cards”, “prizes”, “sweepstakes”, “contests”, “stock sale”, “price reduction”, price 9.99 lei”, “limited stocks”, “commercial break”, etc.). means of manipulating their recipients – clients of media and social networks, as well as Internet users – to encourage them to consume, therefore, when purchasing advertised goods/servicesregardless of necessity, benefit, quality, reliability, efficiency, effectiveness them, etc. All this is now included in the concept of “deceptive marketing”, which is practiced in our country more and more widely, although more and more conscious and honest people who have become consumers cultivate their penetration it is necessary to fight against this publicity, realizing its harmfulness…

Experts know that, in fact, commercial advertising advertisers in Romania, as well as media agents, are involved in the practice of this “deceptive marketing” (the term comes from “market-in” – that is, placing a product / service on the market), especially through manipulation by potential buyers – so much different from the old concept of “marketing”, banned in our country until the 70s, which means systematic research of the market in order to determine the requirements, needs, consumer habits, real purchasing power, etc. potential consumers, etc.) together, more two decades, form a large and strong whole vicious circle in which they take full advantage of the gullibility/naivety of consumers who are insufficiently/not at all informed and educated, have insufficient/zero criticality and who often do not even know what their needs and expectations are, or are not interested in the quality of the expected purchase, because for them only price/minimum bid matters!

Clients and paid performers of commercial advertising in Romania can be very satisfied and public EFFICIENCY (= ratio between the amount of increase in sales of the product included in the advertising message and the amount of costs for its creation and distribution) commercial advertising in Romania! In fact, they take advantage of the trust of too many consumers, insufficiently/not at all informed and educated consumers, but interested only in prices, who, after receiving advertising messages, do not doubt the authenticity and truthfulness of their content and rush to buy the product involved, sometimes even regardless of their need, usefulness, quality, reliability!

A humorous but realistic definition, which expresses the modern yardstick of commercial success by some supply managers, informs us that for them “the best salesman is the one who succeeds in…selling freezers to Eskimos!” So someone who is …a good manipulator!!…Actually, the main characteristic of a salesperson is EMPATHY – his ability to know/anticipate the needs and expectations of the prospect and present his commercial proposition based on them in order to successfully sell the product, as well as the satisfaction and customer loyalty.

We should be aware that in developed countries, commercial advertising messages are not exclusively “first-party” (as here) – that is, ordered/paid for by suppliers (manufacturers, providers, distributors) of products/services that are the object of advertising, but mostly are “third parties” carried out by neutral bodies (hired by governmental and non-governmental consumer protection organizations to effectively and efficiently protect all consumers by publishing only objective, truthful, current, accurate and reliable information). .. These neutral bodies, they can be testing laboratories, inspection or certification bodies – all of them accredited – also exist here for more than 2 decades, within Conformity assessment infrastructure! Their avoidance (for various reasons) and, in addition, the absence of authorized comparative trials (with periodic publication of the corresponding results) significantly reduced the confidence and effectiveness of consumer protection in Romania.

So, the consumer’s smart advice to other consumers in Romania opt out of purchase products and services which or cannot be known/verified in advance (due to lack of access to the product and relevant reliable data/information or ignorance of their correct meaning or lack of interest in them), or for “first party” commercial advertising only OR they are simply the cheapest occasionally found on the market, etc. without primary and decisive consideration necessity, utility, effectiveness, efficiency, quality (according to your needs and expectations) relevant product/service. –Read the whole article and comment on Contributors.ro