On Black Friday, online sales in the US reached a new record, and the number of visits to online stores also increased compared to 2021. There were also estimates pointing to a decline given higher prices and rising inflation, but shoppers made record Black Friday purchases this year.

The National Retail Federation estimates that 166 million people in the U.S. shopped and will shop on sale between Nov. 24 and Nov. 28.

Adobe’s online sales figures for November 25 – Black Friday – totaled $9.12 billion, up 2.3% from 2021. This is the first time the $9 billion mark has been exceeded.

Sales of electronics and toys more than tripled compared to a normal day. Top selling products in the US include game consoles, Apple MacBook computers, Dyson products, games and toys such as Fortnite, Roblox, Bluey, Funko Pop! and Disney Encanto.

As of Cyber ​​Monday, Nov. 28, Adobe estimates total sales of $11.2 billion, up 5.1% from 2021.

Online sales are typically around $2-3 billion on a typical day. And on Thanksgiving, online sales rose 3% to $5.3 billion.

Adobe’s data also showed a 78% increase in BNPL’s Buy Now Pay Later payments, solutions that allow consumers to buy something and pay later. The share of smartphone purchases on BF reached a record 48% (compared to 44% in 2021). On Thursday, the share of orders made from smartphones was even higher: 55%, especially since fewer people are sitting in front of a computer, it is also a traditional family Thanksgiving dinner.

Overall, Adobe estimates online sales for Cyber ​​Week, the five-day period from Thursday to Monday, totaled $34.8 billion, up from $33.9 billion in 2021.

Sensormatic’s preliminary data shows that brick-and-mortar store visits are up 2.9%. Data from Salesforce Inc indicates that average discounts are around 30%.

The National Retail Federation estimates retail sales rose 6-8% in November and December to $942-960 billion.

Sources: TechCrunch, CNBC, WSJ

Photo source: Dreamstime.com