​Dacia will focus on larger cars, cooperate with China’s Geely, should significantly improve operating margins and continue to reduce costs. Dacia will benefit from doubling the volume of the global CMF-B platform from less than one million to 2 million vehicles per year, Renault group chief Luca de Meo said. This was announced at the presentation of the group’s major reorganization plan

Dacia plans that in 2030, the C-class will account for 40% of sales

Renault officials say that in 2030 the aim is for 40% of the cars sold by Dacia to be in the C-segment. The Jogger is currently Dacia’s biggest model, with another large model, the Bigster, to be launched by 2025, along with two other models us, about which the company did not present data.

An important change is that there will be ties between Dacia and the Chinese with Geely, because Renault and Geely have signed a framework agreement and created a new company in which each will own 50% of the shares (Horse project).

The new company will become an independent global provider of powertrain solutions, producing the next generation of hybrid engines and developing carbon-free, low-emission technologies in five global research centers, including in Romania.

At launch, the new French-Chinese company is expected to provide solutions to eight industrial customers, including Dacia, but it is unclear which Romanian companies will be involved in the new project. The Renault company made the following statement: “In Romania, it is planned that the specialized enterprise for power units will remain Renault Mécanique Roumanie (RMR).

Dacia will enter the C segment with the Bigster model, where the markup is doubled and the turnover will increase. “We will use the B-segment platform to build C-segment cars,” said Luca de Meo.

Luca de Meo explained that Dacia will cooperate with the Horse project, and will also be a customer of the now established Ampere electric car division.

Dacia’s operating margin is currently 10%, and it plans to reach 15% in 2030.

Here’s what Luca de Meo had to say about Dacia at the Renault conference

Dacia’s business model is unique, it is based on a winning combination of the following three main components:

– Design-to-cost (cost-effectiveness)-focused development that already offers a solid double-digit price advantage.

– Industrial and supply base with a competitive cost base.

– An asset allocation model that provides a cost level comparable to an agency model.

85% of Dacia’s sales are to private customers.

Thanks to these factors, Dacia already generates an operating margin of more than 10% and aims to reach 15% in 2030.

For this, Dacia, currently the leader in the B segment, will move closer to the upper segment. After the Jogger this year, the Dacia Bigster materializes this evolution of the brand to the C segment, an evolution that will later be joined by two other models that will double the perimeter of the source of profit (profit pool).

At the same time, Dacia will continue to reduce its costs and will benefit from doubling the volume of the global CMF-B platform, which will reach (for all brands of the group) 2 million units by 2030.

By collaborating with the Horse project in the development of revolutionary engines adapted for alternative and synthetic fuels, Dacia will contribute to rethinking the thermal value chain. Dacia is gradually electrifying its range in Europe, being a pioneer of affordable electric solutions.