A few days ago, you probably didn’t miss the unveiling of the new Audi Q6 e-tron, the company’s new electric SUV that sits between the Q4 e-tron and the Q8 e-tron. This model is based on the new PPE (Premium Electric Platform) platform from the Volkswagen concern, which it shares, in particular, with its technical relative, the electric Porsche Macan.

But that’s not the only thing it shares with the SUV from Stuttgart The Q6 e-tron is very close in price to the Macanenough to seriously make buyers hesitate between the rings model or the Porsche model with the more prestigious crest.

The troublemaker in Audi’s electric lineup?

Audi Q6 e-tron quattro with a range of up to 623 km is available in 83,450 euroswhile its sporty version of the Audi SQ6 e-tron with a range of 588 km starts from 99,870 euros. The Audi Q6 e-tron quattro and SQ6 e-tron are available to order today and will be delivered to customers in the summer of 2024.
A very high price for a model barely larger than the Tesla Model Y (4.77 meters for the Audi, 4.75 meters for the Tesla), half the price, even if the American model loses points in terms of autonomy (and again, it will have to tested), equipment and processing quality.
The Q6 e-tron will even follow in the footsteps of its older brother, the Q8 e-tron, whose price starts at 89,100 euros. although its older design can justify a price relatively close to its younger sibling, in many respects much more modern. On the other hand, the gap is huge with the Q4 e-tron, which of course goes less far in terms of autonomy, but which starts at €53,500.

Too expensive compared to the electric Porsche Macan?

The main challenge of the Audi Q6 e-tron will be the electric Porsche Macan. Or at least an electric Macan badge. Both products have the same underpinnings, the performance should be similar, even if the Audi will undoubtedly favor the comfort and the Porsche the dynamic aspect.
The new Macan is available from €86,439 with the same 387bhp powerplant, Therefore, some customers may wonder about adding a few thousand euros to drive a Porsche instead of an Audi. On the other hand, the Porsche will require you to study the options catalog carefully, as almost everything is optional at this price point, while the Audi will include more generous standard equipment from the start.

Two more engines will complete the range during 2024, before the Sportback silhouette and a sportier version in 2025, no doubt under the RS badge. This will be Audi’s second electric RS model after the RS e-tron GT, a technical cousin of some Porsche Taycan.