Eric Laforge, head of Jeep in Europe, said that SUVs retain their appeal in the automotive market due to their versatility and ability to meet a wide range of consumer needs. Despite calls to limit the use of SUVs for environmental reasons, Laforge is convinced that the habits of drivers will not fundamentally change. He also rejects the idea of ​​banning SUVs in certain cities, stressing the hypothetical unpopularity of such a proposal with the public. However, he acknowledges environmental concerns and announces Jeep’s commitment to exploring green solutions while continuing to offer SUVs that meet consumer needs.

Customers love it

In a recent interview with Autocar, Eric Laforge, CEO of Jeep in Europe, made statements claiming that SUVs continue to have a promising future in the automotive market. Despite growing concerns about environmental impact and calls for smaller vehicles, Laforge remains convinced that motorists are unlikely to change their driving habits and SUVs will remain popular for many years to come.
During the interview, Laforge emphasized that the popularity of SUVs is largely based on them versatility and their ability to meet a variety of consumer needs. Whether for family transportation, outdoor recreation, or simply for their impressive on-road looks, SUVs continue to appeal to a wide range of customers who appreciate their comfort, space and performance. “With an SUV, people want to be in a safer vehicle with that driving position. I don’t see why the market should suddenly change, even if some politicians say it will be strictly prohibited.”did he state

Politics should not systematically dictate the wishes of consumers

A particularly impressive statement from Laforge was his reaction to the idea of ​​banning SUVs in some cities, such as Paris. He suggested that such a project would meet strong resistance from the publicstating that even if a politician proposed a ban in a referendum, it would likely get no more than 3% of the vote in favour.
These comments reflect Laforge’s confidence in the strong position of SUVs in the global automotive market. Despite criticism and growing environmental concerns, SUVs continue to dominate sales in many countries, attracting a loyal customer base. However, Laforge does not ignore the challenges the automotive industry faces when it comes to sustainability and emissions. He highlighted Jeep’s commitment to exploring environmentally friendly solutions, such as electrification and alternative powertrain technologies, while continuing to offer SUVs that meet the needs and desires of consumers.
“Which is better to have an Avenger e-Hybrid in the center of Paris or a large E-segment sedan that still hurts the planet? I think SUVs still have a bright future thanks to customer needs.”he added.