First presented at the Geneva Motor Show in 1960, the historic symbol of the HF Lancia changes and makes it official the return of sports models within the framework of the Italian firmbut not only.

Lancia director Luca Napolitano has unveiled a new graphic identity for next years electric models that will try to take the torch and do as well as some historic models such as the Lancia Fulvia Coupé and other Delta Integrales.

Echoes of the past to build your future

Centro Stile Lancia has given a modern touch to the HF logo while keeping the essence of the original colors viz white, red and blackwithout adding other graphic elements of limited interest.
It “rethinking”Lancia managers explain, aims to convey an image “purity”, respecting the stylistic DNA of the brand. The colors are reminiscent of the 1966 Fulvia Coupé logo, while the slant of the letters is reminiscent of the 1990s Lancia Delta logo. “Induces speed and radicality”. According to the brand, the new version of the HF logo is positioned as “Progressive Classic”, with “Balance between past and future”.
And the producers understood it well. By repeating the past, they evoke in potential customers something like Proust’s madeleine, similar to what Luca de Meo managed to do brilliantly by bringing back the Fiat 500 in 2007, and that he is doing it again in 2024, this time with Renault and the new R5 E-Tech.

Lancia Ypsilon HF and a return to rallying soon?

As announced some time ago, the first Lancia to wear the new logo will be the Ypsilon HF. Scheduled for 2025, it will be 100% electric with a 240 hp which will allow to develop speed from 0 to 100 km/h 5.8 seconds.
But the HF crest could primarily mean Lancia’s return to the world of rallying. At least this is what the head of the brand suggests: “The new HF logo will appear on the Lancia Ypsilon HF and then on high-performance versions of the brand’s future models. Thus, we take a new step in the revival of Lancia, emphasizing the more brutal and radical soul of the brand and its desire to focus on performance models. Are we going back to the rally? We are working on it”.

It remains to be seen when Lancia will return to rallying and, above all, under what rules.