Antonio Labate, director of sales, marketing and customer relations at Alpine, highlighted the importance of this opening, which makes Turkey the fifth country outside of Europe to welcome the brand. Meanwhile, Alpine is announcing its commitment to electrification, with plans to launch a 100% electric lineup of seven new cars by 2030. This transition to electric mobility will be ushered in with the A290, the first all-electric sports city car. scheduled for June 2024.

Alpine goes international

Alpine, the sports brand of the Renault group, opens a new chapter in its history its first point of sale in Istanbul, Turkey. This strategic rollout, scheduled for March 2024, demonstrates the global expansion of the brand, which is already present in several foreign countries.
The Alpine Center in Istanbul, a collaboration with local distributor Oyak, Renault’s historic partner since 1969, is located in Istanbul’s Sarıyer district and offers an elegant 300m² space. This new dealership, managed by dealer Mais AS, is a decisive step for Alpine, production Turkey fifth countryoutside Europe to welcome the diamond brand.
Antonio Labate, director of sales, marketing and customer relations at Alpine, expresses his pride by saying: “We are proud to open our first alpine center in Turkey. […] This 155th Alpine outlet in the world is part of our international expansion strategy. Turkey is the fifth country outside Europe where Alpine is represented.” These words underscore the importance of Turkey in the brand’s global vision, reinforcing its commitment to a significant global presence.

Turkish customers will be able to choose between three versions of the Alpine A110

The Mais AS dealership, which is already known for representing the Renault and Dacia brands, will have the honor of marketing three versions of the range A110 : A110, A110 GT and A110 S. Berk Chagdash, general manager of Mais AS, shared his enthusiasm, saying: “We are very proud to offer Alpine in Turkey as the new brand of the Mais Istanbul dealership. Turkey is a country in which Alpine will find a unique place.”
As a celebration of his arrival in Turkey, Alpine is offering test drives aboard the A110 from March 7-9. These races will take place on a circuit near Uludag, the highest mountain in Western Turkey, offering enthusiasts a unique experience to discover the performance and maneuverability of the Alpine models.
In addition to this geographic expansion, Alpine revealed its vision for the future by announcing its electrification project. By 2030, the brand intends to release a 100% electric lineup consisting of seven new cars. At the forefront of this electric revolution, the A290, Alpine’s first all-electric sports car, will be unveiled to the world in June 2024. This transition to electric mobility is an important step for Alpine.