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Jaguar’s change of direction: several models disappear Auto Plus news on your smartphone

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Jaguar’s change of direction: several models disappear Auto Plus news on your smartphone

Jaguar is ending production of the XE and XJ, the brand will launch a powerful electric GT, followed by a luxury SUV and a large sedan, all based on the new JEA platform. Despite ending production of the electric XJ in 2021, Jaguar will continue to produce electric vehicles, and the GT is expected to , will be presented next year.

Jaguar: Ending production of the XE, XF and F-Type sedans

Jaguar, the British car manufacturer, is preparing to start a new chapter marked by upheaval in its car range. The decision, recently confirmed by Jaguar North America CEO Joe Eberhardt, stop production of XE and XF sedans, as well as the sporty F-Type next June will be a strategic turning point for the brand. The Castle Bromwich plant is preparing to complete production of sedans, wagons and sports cars in the coming weeks. This strategic decision aims to steer Jaguar towards a future where the range will focus exclusively on SUVs. I like the models The I-Pace, E-Pace and F-Pace will be available until 2024, ensuring a smooth transition of customers to the new direction of the brand. From 2025, Jaguar will introduce a series of new cars that will mark a revolution in the automotive field. The first of these new features will be a four-seat electric GT that produces 600 horsepower and rivals the Porsche Taycan.

And after?

This sports car will be followed by a luxury SUV comparable to the Bentley Bentayga, as well as a large luxury sedan. All of these new features will be based on Jaguar’s new JEA platform, underscoring the brand’s commitment to electrification and innovation. The XE and XF sedans are available to order before production ends in June. However, it is important to note that these models will be built to exact specifications during the final weeks of production and will not be customizable. Despite abandoning the electric XJ project in 2021, Jaguar will continue to build its future electric cars in Solihull, with the GT is scheduled to launch next year. Despite the planned demise of the XE, XF and F-Type, sales figures demonstrate Jaguar’s continued success in the market. In 2023, the XE, competing with the BMW 3 Series, recorded 9935 sales worldwide, while the XF achieved 10,918 sales. The F-Pace, an SUV built in Solihull, was last year’s best-selling model with almost 16,000 sales.

Even the F-Type, which is more than a decade old, recorded 2,678 sales worldwide in 2023, underscoring the exceptional customer loyalty for this sports car.

Read also:

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  • Jaguar E-Pace: what are the most common problems?

Author: Matteo Mercier
Source: Auto Plus

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