The winning design will join the 2025 Hot Wheels collection with a 1/64 scale car.

Original collaboration

Who hasn’t dreamed of owning a family Hot Wheels car or even building one themselves as a child? Polestar makes this dream possible thanks to a partnership with an American firm. Since 2020, the Swedish brand has organized a design competition and created a life-size winning design. Last year, the winning concept “Synegry” was unveiled during the IAA in Munich and headed across the Atlantic for the Mattel Hot Wheels Legends Tour in El Segundo, California. This year, participants are encouraged to unleash their creativity and propose bold interior and exterior designs. Polestar encourages participants to return to their childhood and draw inspiration from their childhood imagination. This return to childhood should surprise and captivate the jury. Only one criterion is required: the feasibility of turning their vision into a Hot Wheels 1:64 model. The different designs promise to be original because the contestants will have to integrate the DNA of Polestar, often refined, and match it with the DNA of Hot Wheels, very crazy. An amazing collaboration that heralds an exceptional edition where two worlds meet to express the potential of the world’s young and old designers.

Competition to find a nugget

Therefore, the Polestar design competition is not the first. This collaboration with Hot Wheels marks the fourth year of the important competition for the Swedish brand. This event is an opportunity to highlight designers, verified or not.. From the first release, the level impressed Polestar’s internal teams. It also allowed students to join brand teams or enter the world of design. In addition to drawing, this competition leaves room for innovation. In previous years, a car was introduced that fights pollution thanks to externally visible on-board air filters, and also the tree house was also a winner. Polestar is not limited to cars. Last year’s “Synergy” concept was the result of cooperation between the exterior and interior design winners selected from 600 participants.. It took Polestar’s design team six months to bring the design to life. For those interested, The competition opens on March 5, 2024 and will last until April 16, 2024. The announcement of the winner and the future owner of his miniature car will take place during the fourth quarter of this year. subsequently the model will join the Hot Wheels catalog in 2025.

Turn your childhood dream into reality with Polestar.

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