A new decline
If Tesla was not in great shape a few years ago, things have clearly improved for the American manufacturer. And it’s not for nothing that the latter became profitable and flooded the market with electric cars, including the Model 3 and Model Y. These two vehicles are indeed a resounding success, but this is not enough for the brand. Here, the latter surprises again by lowering its prices Recently updated Model 3. Despite the fact that the latter has lost the right to receive the environmental bonus in France, the latter remains a very popular model among customers. Indeed, last year it rose to 19th best-selling in all categories combined, thus becoming the best-selling sedan in France. However, the sedan no longer receives an environmental bonus in France, unlike the Model Y, which is produced in Europe, specifically in Germany. But the manufacturer found a solution to overcome this problem.
To celebrate the further opening of our network to all EVs, EVs from other manufacturers will receive their first Supercharging session for free until January 6, 2024.
Available in 18 countries (must use credit card in Tesla app) ⚡️
— Tesla Europe and Middle East (@teslaeurope) December 31, 2023
Big discount
Tesla decided to offer a discount of 4,000 euros in the entry-level Propulsion variant. This offer is valid for any vehicle ordered by March 17th and delivered by the 30th of the same month. As a result, the price of the Model 3 in this version has been reduced to €38,990, making it an exceptional opportunity. The decision comes amid Tesla’s frequent revisions to its pricing policy in the past. Although the competition has become more organized in recent months, Tesla has always been a major player in driving down electric car prices, thus influencing other manufacturers and Chinese brands. 2023 was marked by ups and downs for Tesla. On the one hand, sales Model Y exploded in Europe, lifting this electric model to the top of the rating. On the other hand, the company’s operating margin fell, causing concern among investors. It is quite surprising, but now the firm is adapting to external events, an unusual situation for this company, which has long been dictating the rules of the game.
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.