If you follow automotive news closely, you definitely didn’t miss this amazing piece of information at the end of last year. Indeed, Ferrari then announced that it would accept payment for its cars via cryptocurrency.
All in all, this is not surprising, as the boss of Ferrari, Benedetto Vigna, comes directly from the world of technology and generally pushes Ferrari towards an energy and technological transition, while trying to preserve the codes that have made the brand successful. .
A (real) good joke
And how can we prove him wrong, because in 2023 Ferrari had another record year with exceptional results, thanks in particular to its hybrid models. And some customers may have purchased their car with cryptocurrencies, particularly Bitcoin, but perhaps also Ethereum or even USDC stablecoins. And the cryptocurrency portfolio adopted by Ferrari should grow even more the brand will now accept the popular Dogecointhe virtual currency is known for its symbolic dog head, which Elon Musk promoted over and over again, which in particular brought joy to some investors who bet everything at the right time and became overnight millionaires the next day!
However, this decision by the Maranello-based firm is quite surprising given the fact that Dogecoin is what we call a “meme”. that is, its creation is the result of a joke. Introduced on December 6, 2013, Dogecoin quickly developed its own online community and reached a market capitalization of $60 million in January 2014.
How much Dogecoin for a Ferrari?
But why did you accept this type of cryptocurrency, which is more of a joke than anything else? As mentioned above, this currency has made some owners millionaires. And who buys Ferrari? So it’s simple satisfy the requests of wealthy customers. At the moment, only American customers can buy their Ferrari with Dogecoin. At the time of writing, Dogecoin is valued at about eight cents.
With around four million Dogecoin, you can buy a Ferrari 296 GTB for €320,000.
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.