Falling demand for electricity, saving heat energy?

Charismatic CEO Ola Kallenius emphasized in an interview with Bloomberg that Cost parity between electric vehicles and thermal vehicles will remain unattainable for a long time. This cautious view of the future comes in a context where demand for electric vehicles may be less dynamic than expected.
But now Mercedes-Benz must continue to make and sell cars. Therefore, the manufacturer wants to be sure and confirm its firm commitment to its customers and investors to continue the production of cars with an internal combustion engine ! Yes, you read that right, Ola Kallenius has highlighted that his company is planning a major upgrade to its internal combustion engine range over the next decade, providing a viable alternative to electric vehicles.

Revision of the medium-term forecast

Mercedes-Benz also decided to revise its medium-term forecastsindicating that electric vehicles will account for only about half of its sales by the end of the decade, rather than by 2025 as originally expected.
Nevertheless, the German manufacturer remains confident in the prospect of a recovery in sales thanks to the next generation of electric vehicles, planned for the middle of the decade. This new series of models promises to bring significant advances, including a a noticeable decrease in the cost of production. This optimization may allow the manufacturer to offer its future electric vehicles at more attractive prices, thereby stimulating market demand.

Transition

In a more global context, the automotive industry is currently taking a cautious approach to the all-electric transition. Forecasts show that sales of electric cars could reach record levels the most moderate growth rate since 2019 in the current year. This situation is caused by various factors, in particular, increased competition among manufacturers, as well as an unexpected slowdown in the adoption of electric cars by consumers.
However, industry experts stress that this transition remains inevitable and the industry will gradually adapt. Massive investments in research and development, particularly in high-efficiency batteries and charging infrastructure, demonstrate a long-term commitment to electric mobility.

So while growth may experience a temporary slowdown, the future looks bright for electric vehicles as new technologies and innovations change the market landscape.

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