After 2023, Fiat has what it takes to drink the champagne…
Fiat, the first brand of the Stellantis group
” Over the past year, we have strengthened our position as a global player and for the third consecutive year, FIAT proved to be Stellantis’ leading brand in terms of sales volume, with sales growth of +12% year-on-year, thus contributing to the Group’s excellent results. » It’s time to celebrate at Fiat, which, contrary to belief, will sell more cars than Peugeot in 2023 ! The Stellantis group brand recorded very good sales figures 1.35 million cars (individuals + light trucks) all over the world. The numbers are there: the brand was a leader Italian markets (with a market share of 12.8%), Brazilian (21.8%), turkish (15.7%) and Algerian (Penetration rate 78.6%!). On the scale of the continent, the Italian manufacturer has leveled off the undisputed leader of Latin Americawhere it gained 14.5% market share, ahead of Volkswagen, Hyundai, General Motors and Renault… Historically strong in emerging markets, Fiat also did well in more developed countries…
Europe, Turkey, Brazil and Algeria
This applies to Europe where the Fiat 500 is availabled was the best-selling electric city car (segments A and B combined) last year with 14.7% penetration. The little Italian will soon have to compete with many new competitors, including the Hyundai Casper, Lancia Ypsilon, Renault 5, Volkswagen ID.2 and even the MG3. In other countries, especially in Latin America, the brand showed a good position its Strada pickup and Cronos sedan became the best-selling models in Brazil and Argentina, respectively. In Turkey, where Fiat has historically been the leader over Renault, the Egea (the local name of the Tipo we know) was the leader in the retail channel (for the eighth year in a row!), the Fiorino SUV is the leader among professionals. Finally, we will mention Africa in particular Algeria, where Fiat returned in March 2023. In just a few months, the manufacturer won almost 80% of the market share thanks to the successful launch of six models (500 hybrid, Tipo, 500X, Doblo, Scudo, Ducato). The brand plans to launch there this year unique pickup Titanocreated on the basis of Peugeot Landtrek.
After Citroën, Peugeot and Opel, the Stellantis group confirms its excellent financial position thanks to Fiat. 2024 will be the first full year of sales of the 600 crossoverand presentation the long-awaited Electric Pandaa cousin of the new Citroën ë-C3, and which should adopt the stylistic codes of the Centoventi concept.
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.