The automotive industry is undergoing a transformation: in the near future, traditional heat engines will be replaced electric motors. These are the political ambitions that the European Union has set for itself 2035 yearor in a little more than ten years.

However, this decision was made without the approval of the drivers: many resist the idea of ​​acquiring a electric carmainly due to their high cost, affordable models are rare.

Carmakers: Questioning full electrification

Many car manufacturers are beginning to doubt the policy of switching to electricity. Mercedesfor example, is not ready to give up the internal combustion engine so quickly: “We cannot predict exactly when we will sell our last internal combustion engine, whether it is in 2030, 2033 or 2035, because it is our customers who will decide,” the director . recently announced star brand.
Stellantis also has doubts, especially among Jeep which has revised its strategy for its latest SUV: the Jeep Avenger is now sold with an internal combustion engine in major European markets such as Germany or France, while the original plan was to sell only the Avenger internal combustion engine in Italy and Spain, where electric cars are less popular, than in northern Europe.
The cost of the electric version of the Avenger, which is around €10,000 higher than its combustion engine equivalent, also played a part. The numbers speak for themselves: According to Dataforce, Jeep sold 7,214 Avengers in Europe between January and May 2023, including 6,252 with gasoline engines (about 87%) and only 962 with electric motors (about 13%).

Full electrification: the goal is still far away

However, this change of direction does not call into question Jeep’s long-term strategy, which plans to sell only 100% electric models in Europe by 2030. This bold vision is part of a dynamic transition to more sustainable mobility in line with the global environmental goals.
On the other side of the world Toyota not ready to bet exclusively on an electric car. The Japanese manufacturer continues to sell internal combustion and hybrid engines, while considering diversifying its product portfolio to meet the specific needs of different markets.
Its CEO Akio Toyoda recently said that much of the world is not yet ready for full electrification. This perspective highlights the ongoing challenges associated with the widespread adoption of electric vehicles, especially from a perspectivecharging infrastructure and costs.
The head of the Japanese brand points in particular to the lack of charging infrastructure in many countries. If the situation is improving in Europe and France, it is obviously not everywhere, as, for example, in African countries. This discrepancy highlights the importance of a global and inclusive approach to the transition to electric mobility, taking into account the specific realities of each region.

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