Will we soon be done with electric cars with fancy designs and names?

Names that no one speaks to

It probably won’t go unnoticed Sales of electric vehicles have exploded in recent years, in France, as in Europe, for the first time displacing the diesel that dominated ten years ago… The good state of the battery models can be explained by the recent European politicians who have encouraged all manufacturers to seriously consider this issue. But in this game, to mark the change, the brands wanted to play on originality: “to drive electricity is to change things.” Indeed, if excluded certain brands such as Renault, Ford, Peugeot or Opel which have retained their original nomenclature, most manufacturers have completely changed their approach to naming their new 100% electric lineup : IONIQ at Hyundai, ID. in Volkswagen, EQ in Mercedes-Benz, bZ in Toyota or even EV in Kia… The problem is that such a strategy risks pushing the release of models whose names are historical, iconic. A month ago, our British colleagues at Autocar explained, for example, that Volkswagen may change course and re-introduce names popular with the public : ID.Up, ID.Golf, ID.Tiguan etc…

Looks that are too divisive

It is also said that several of them could change their surnames at the same time completely change the approach to the design of their battery models. Take for example Volkswagen, which has often distinguished itself by its “no frills” stylistic conservatism, the appearance of its ID models. will be too divisive for his clients who are used to more sobriety. Andreas Mindt, head of VW design, admitted last July that he wanted to go back to basics and completely rethink the design of the ID series. A choice shared…Compatriot Mercedes-Benz announced several upcoming changes to its EQ lineup to Reuters. Curves, a fake grille, a surprisingly proportional silhouette: according to Kristof Starzynski, the star brand’s engineering boss (who spoke to our Top Gear colleagues), the design of future EQ models needs to change to better match the brand’s expectations. historical clients. And in this regard, this one, again, according to Starzhynskyi, could be closer to the recent The CLA concept presented in Munich in September. The name “EQ” can also be dropped in favor of more traditional names…

Real lightning for an electric car! It seems that car manufacturers have finally realized that going electric doesn’t necessarily mean a desire to be noticed…

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