Two ads of the BMW and MG brands have just been prohibited United Kingdom. Under the question of “zero emissions” for to describe electric cars, court misleads. Information disseminated by mass media Auto Express. Level pollution electric cars are obviously still at the center debate.

Two ads are banned in the UK

As in France, in Great Britain entities responsible for CONTROL what is said in advertisement so no deception for the product
At our neighbors Britishthis organization is called ASA, for Advertising standards Authority.
In two ads for electric models manufacturers BMW and MG, we find a mention “zero emission vehicle”.
But this mention does not pass through the ASA: “Maybe that’s true when driving. But if you take the entire service life of the car, then this is not true.”
We can with difficulty prove them wrong. For its productionelectric car pollutes much more than a car thermal
It will take approx 7 years old so you can see the inversion between two enginesin favor of an electric car.
Finally, on its total service lifean electric car will have a carbon footprint 45% weaker than a car thermal
decision prohibit so two ads from BMW and MG of course from the ASA.

Far from an isolated case

What happens with BMW AND M.G. is not an isolated case. Really, other manufacturers ASAs have already been allocated for electric vehicles.
among bad students, we find Kia and Mercedes-Benz. for these two brands, the reason for banning advertising is different. Indeed, the object that posed the problem concerned autonomy car
in advertisementwe actually found information about autonomy battery according to the European WLTP cycle (especially when it was charged to 100%).
But at the same time, advertisement announced what to improve time of life battery, it is best to just charge it up to 80%.
Shift in numbers advertised in an ad that didn’t like it ASAthus prohibiting their broadcasts.
Builders so have to be very careful about what they broadcast advertisement. IL. This is a very tightly controlled area, especially when we know challenges around electric car.

In France, essence who is responsible for monitoring contents ads are called ARPPnamely the Office of Regulation of Professional Advertising.

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