Change of direction
We know that all car manufacturers will have to switch to fully electric cars if they want to continue selling their cars in Europe. And for good reason, the sale of thermal models will be banned across the continent from 2035. Therefore, Ford will not be an exception, although the company has already started to electrify its range. As a reminder, he already has the Mustang Mach-E, as well as the E-Transit and the F-150 Lightning, not to mention the Explorer introduced last year. But that’s obviously not all, as other cars are planned. But now the company wants to review its strategy, as it will focus more on small electric cars in the future. Thus, the company is capitalizing on the consequences of its previous orientation, which has recently cost it significant losses, especially in its zero-emissions division. THE electric cars smaller and less expensive will be at the heart of its strategy going forward.
12 groundbreaking Ford vehicles that represent 120 years of developing what we believe in. Thanks, 2023. Until next time. pic.twitter.com/rlXKXlK415
— Ford Motor Company (@Ford) December 30, 2023
Savings are at stake
The American manufacturer emphasizes that although customers are interested in electric cars, many do not want to pay a high price for their purchase. His boss, Jim Farley, said that in the future Ford wants to invest more money in development of small cars electric rather than large vehicles. In his opinion, this trend should soon become widespread throughout the sector and among all manufacturers. In addition, the firm also wants to save money by ditching unattractive features. Among them was the automatic parking system, which was used by “very, very few people” and was removed, saving $60 on the production car. Which then equates to roughly $10 million each year. Big savings that can help the manufacturer. Because the latter is still losing money with its previous electric models, about $1.57 billion in the most recent quarter.
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.