In France, Suzuki recorded an exceptional result in 2023, increasing registrations by 48%, three times better than the French passenger car market (16%). More than 60% (more precisely, 61.5%) of sales were made to individuals, but the Japanese firm still notes an increase in sales to enterprises.
Suzuki: significant sales growth
In details, the Japanese brand has released to the market in general 21,866 private vehicles in 2023, representing 1.23% of the market. Suzuki’s results last year are higher than Suzuki France’s average market share in previous years, which is 1.19% for the period from 2016 to 2022.
As for SUVs, with an overall market growth of 9% in 2023, Suzuki in France also recorded a strong growth of 54%, selling a total of 3,012 vehicles: the vast majority of which includes Suzuki Jimnys in the VUL version, but Suzuki aims to develop VP sales professionals
The Japanese manufacturer now has a range of 100% hybrid passenger vehicles, which stands out for its efficiency, reliability and technology at a reasonable price. In 2023, Suzuki ranked 5th among manufacturers in the French plug-in hybrid market with 21,064 registrations, or a market share of 5.60%.
The best-selling models of 2023
It became the most popular model of the Japanese manufacturer in France in 2023 Suzuki Swiftwith 9,811 units are registered (an increase of +51% compared to 2022). The star city car Suzuki follows Vitarawith 4,406 models registered (+43%) as well asIgniswith 3,993 registrations (+44%).
French customers also highly rated S-crosswith 2427 registered examples (+52% more compared to 2022) andAcrosswith 801 models registered (+87%), not forgetting about Swacewith 427 registrations (+11%).
In 2024, the bestseller in the Suzuki range will be completely updated the new generation of Swift, equipped with a more modern design, numerous advanced safety technologies, as well as a new, more efficient 12V hybrid engine. The Japanese city car, which sold almost 10,000 copies in France last year, should feel a new push in its career.
A meeting is scheduled for the spring of 2024 to discover the presentation of the new Suzuki Swift.
Read also:
• Suzuki Jimny: an amazing five-door version is being prepared
• Used: 5 Suzuki Ignis from 10,990 euros
• Suzuki Jimny: Smile Factory turns it into a camper!
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.